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Step 1

Traffic sources from anonymous visitors

Ruler tracks each anonymous visitor to the website over multiple sessions, traffic source and keywords.

Step 2

Conversions on your website

Ruler tracks when they convert via phone call, form or live chat

Step 3

Ruler unifies the data

Ruler matches the real user details to the marketing touch points

Step 4

Integrations to Analytics & CRM

Ruler sends the data into your Analytics, CRM and other products

Step 5

Close the loop

When the sale is then closed into revenue ruler ties this back into GA and AdWords to report real sales and revenue using Google Adwords GCLID and Google Analytics ClientID

1000+ Integrations

Ruler works with your favourite products

Ruler works with 1000+ products you use straight out of the box such as Analytics, CRM and Email products with no code or developers required.

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Who is Ruler for?


Multi-Channel Marketing Attribution

Track each visitor's multiple touch points and page journey to measure and attribute value accurately across the entire conversion path.

Attribution Model Read More

What are people saying about Ruler?

Sarah Boustouller
Stephensons Solicitors LLP

“With this software, we are able to give credibility to each department and show return on investment more effectively.”

James Lawton-Hill
Marketing Director - Optionis

“The use of Ruler provides the campaign team with a deeper level of insight and reporting than previously measured.”

Book a demo with Ruler Analytics today!

Maximize the ROI from your marketing investment & grow your business. Find out more today!

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