Capitalise on the Merits of Call Tracking, which Includes Gaining Information about Visitors on an Individual Level, with Ruler Analytics’ Unique Approach
With call tracking, your marketing activity has the potential to become more straightforward, efficient, and cost-effective. What’s more, you are given access to a wealth of information, which can help determine whether your lead generation and conversional funnel efforts are reaping the right rewards.
But in spite of these boons and benefits, some businesses are reluctant to adopt call tracking, predominantly because of concerns relating to changing their phone number. On top of that, some pieces of call tracking software carry certain limitations. However, at Ruler Analytics we provide easy to setup call tracking, allowing you to accurately measure the performance of your marketing channels.
How does Ruler Analytics Phone Tracking Work?
Call tracking from Ruler Analytics works by overriding the phone number on your website, replacing it with a unique phone number for the individual visitor in question. When the number is dialled, the call gets sent to your original number – whether it be a landline or mobile.
Basically, each and every time a new user arrives on your website, the phone number is changed by Ruler Analytics.
Also, seeing as Ruler is able to match the number to a unique visitor, we can also tell you more information about your audience, from the marketing method that encouraged action (e.g. PPC, SEO or Social) to the web pages they looked at.
More reasons to choose our unique call tracking software is that we can also tell you:
- The caller’s number
- How long the call lasted
- How long it took to answer
You can even record and playback all of your phone calls, allowing you to accurately measure the value of any telephone lead – great tool for b2b marketing!
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Frequently asked Questions about Ruler Analytics Call Tracking
How do I Launch Call Tracking on my Website?
Once everything has been set-up with us here at Ruler Analytics, we will give you a code, which essentially replaces your telephone number wherever it is advertised onsite. If you don’t have the technical know how to implement this, we are here to help every step of the way.
Do you have Access to every Type of Phone Number?
Ruler Analytics will have access to the following, all of which can be requested in your settings – Free, Premium, Geographic, and Non-Geographic.
How Long does it take to Work?
As opposed to other methods of keeping your local number with call tracking, such as porting, Ruler Analytics unique software works as soon as you add the code to your website. The longest you will have to wait is 15 minutes while the data appears in your Ruler Analytics dashboard.
What if Somebody Writes the Number down and then Decides to Call Later?
If Ruler Analytics cannot match the number to a visitor for any reason, the call will still go through. However, it will appear in reporting as an unspecified call.
For all the advantages call tracking can afford, it is natural that some marketers feel a little bit uneasy about changing their local number in order to receive in-depth insights about customers. But what Ruler Analytics has done is develop a way of making your number appear different to each and every website visitor without having to change your actual phone number.
As a result, it has never been simpler to implement call tracking. Also, by identifying visitors individually, you are given even more actionable data to improve your marketing efforts.
If you are still unsure, why not try Ruler Analytics for 30 days with our free of charge trial? You can also follow us on Twitter for the latest news and industry developments.