How to Integrate Ruler Analytics and Salesforce

how to integrate ruler analytics and salesforce -

Previously, we took a look at how Ruler Analytics integrates with other web apps using Zapier. In this article we are going to dive deeper, focusing on how Ruler Analytics specifically integrates with SalesForce.


A Quick Look at Zapier

For those of you who have no previous knowledge or experience of Zapier, here’s a quick explanation that could change the way you work forever!

Zapier is a tool that allows you to connect one web app to another, making it easy to automate many of the simple tasks that currently take up too much of your time.

It is designed for users with little or no technical knowledge; you don’t need to know anything about code, so don’t be scared!

Zapier allows you to follow its self-explanatory onscreen prompts and basically does all the hard work for you.

The link that integrates two apps is called a Zap. A Zap is created by choosing a trigger from one app and an action that relates to the other. As an example, you could create a Zap that when you get an email in Gmail (trigger), notifies you by SMS (action).

To create a Zap, you simply choose the appropriate trigger and action from the lists each app provides, and leave the rest up to Zapier.

Source Youtube ZapierApp


Making it Work with Ruler Analytics

In the past, you would have required an API key from Ruler Analytics before being able to integrate with Zapier. However, we are pleased to announce that we are now officially part of the Zapier website so there is no need for an API key anymore.

You do still need to be signed up with Zapier in order to use it, though. Zapier is currently offering a 14-day free trial for new users. You can sign up here.


Let’s get started!

We have put together an easy step-by-step guide to creating a Zap between Ruler Analytics and SalesForce, to save you the tedious task of transferring your data manually. It really is this easy:

Step 1 and 2: Once you have created your Zapier account, select the Make a Zap option. First, you will need to choose your trigger app. To do this, type “Ruler Analytics” into the search bar, then select.


How to Transfer your Analytics Data to Salesforce Step 1 and 2 -


Step 3: Next you will be given a choice of 5 triggers:

  • New Conversion
  • New Call
  • New Company
  • Returning Company
  • Missed Call

Your choice of trigger will all depend on your type of business. For this example, we are going to choose New Conversion. Once you have made your decision, simply continue.


How to Transfer your Analytics Data to Salesforce Step 3 -


Steps 4 and 5: If you have already entered your Ruler Analytics account details then you can move straight onto Step 6; if not then simply fill in your account details by using the onscreen instructions. Here you will also need to identify the site you want to track if your Ruler account has more than one.

If set up correctly then you will receive a notification, which will allow you to view your conversion to make sure everything looks OK.


How to Transfer your Analytics Data to Salesforce Step 4 and 5 -


Steps 6 and 7: Zapier will test your trigger by locating an existing conversion. You will need to make sure that you have at least one recent conversion created and it matches the trigger option you chose.


How to Transfer your Analytics Data to Salesforce Step 6 and 7 -


Step 8: Next you will be prompted to choose the app you want the action to relate to, for example, Salesforce.


How to Transfer your Analytics Data to Salesforce Step 8 -


Steps 9 and 10: Select an action, for example, “Create New Lead”. Select, then follow the onscreen instructions to Connect Your Account and hit Continue.


How to Transfer your Analytics Data to Salesforce Step 9 and 10 -


Step 11: You will then be asked to set up your Salesforce Lead. Name and Company are compulsory here; all other fields are optional. To select a name and company, simply click on the plus sign next to the field and select the appropriate options from the list.


How to Transfer your Analytics Data to Salesforce Step 11 -


Step 12: Once you have chosen your desired options you’re ready to go! You will start receiving data from Ruler into your SalesForce account straight away.


How to Transfer your Analytics Data to Salesforce Step 12 -


Please Note:

Zapier charges a monthly fee once the 14-day trial has finished. You can find their Plans and Pricing options here.

If you don’t currently have Ruler Analytics and would like to learn more about the product and the benefits it can offer your business, please don’t hesitate; book a demo today and one of our team will be in touch.



Written by

Marketing executive at Ruler Analytics with a background in SEO, analytics, content marketing and paid social. I help people (like me) close the loop between marketing-generated leads and revenue.