Provide proof of your most successful marketing campaigns in driving sales and demonstrate your impact on revenue growth.
Match revenue to leads in one place for better insight into how your most profitable leads behave.
Focus your time on the campaigns that generate the most revenue - and not just goals.
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Ruler Analytics is a visitor level multi-touch marketing attribution product for forms, phone calls & live chat.
While digital marketers focus their hard work on generating high quality leads, they can quickly lose visibility of the success of their campaigns as the sales process takes over. Once a lead reaches out to a business via phone, form or live chat, sales and marketing data quickly becomes disconnected as sales activity and revenue generated is locked within CRM tools.
Ruler's closed loop marketing attribution software allows marketers to match leads to revenue and evidence which campaigns drove sales. This helps businesses align sales and marketing activity, measure true ROI for campaigns and optimise campaigns based on value to drive higher quality leads.
Connecting revenue to campaigns to reveal the full picture of your ad performance
Ruler Analytics can sync revenue data back to Google Ads, Analytics, Data Studio, your CRM or paid media solutions to give insight where you need it most.
Ruler can be up and running within an hour. Integration takes a few minutes and consists of a couple of small code snippets. We can help with this if needed.
Make smart decisions on your bidding strategy based on value driven metrics - not just impression data
Ruler Analytics tracks, matches and synchronises data at every step of your customer buying cycle, providing valuable sales and marketing information where you need it most.
Once Ruler Analytics is integrated with your website, CRM and marketing platforms, you’ll unlock powerful data across the entire customer buying cycle, allowing you to create multiple conversion goals within Google reporting, identify which channels were most profitable and optimise campaigns depending on your business objectives.
Ruler's unified multi-channel marketing attribution tool makes tracking and analysis of your campaign and channels simple, increasing insight and improving ROAS. Track each visitor's multiple touch points and page journey to measure and attribute value accurately across the entire conversion path
Ruler works with 1500+ products you use straight out of the box.