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Multi-Channel Marketing Attribution

Calculate your true ROAS with Multi-Channel attribution

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Automatically add lead source data for all of your inbound leads to Salesforce and other CRM. Lead source data tells marketers which channels their best leads come from, how much influence a channel has on an opportunity and allows them to calculate lead velocity by channel. Ruler also provides multi-touch point lead sources for enhanced attribution within the CRM.

Add Lead Source Data To Your CRM

Compare Attribution Models

Accurately measure impact on your pipeline and revenue. Compare our different rules based models including: first click, last click and linear attribution. Analyse trends over date periods for all of your marketing channels.

Ruler allows you to accurately measure ROAS by centralizing all sales and conversion data as well as marketing spend in one place.

Calculate Return on Ad Spend

Join thousands of companies who rely on Ruler Analytics to measure their marketing

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Integrates With Your Favourite CRM

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Unified Attribution Platform

Ruler’s unified multi-channel marketing attribution platform makes tracking and analysis of your campaign and channels simple, increasing insight and improving ROAS.

Our algorithmic model learns from your data and constantly refines itself, taking into account external factors like economic conditions and seasonality.

Algorithmic Attribution

Omnichannel Tracking

Compare rules-based models (Last Touch, First Touch, Position-Based, Time Decay, etc.) to understand the value of each media and better attribute based on your goals.

Marketing Attribution Resources

Featured eBook

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Latest Blog Post

Customer Journey Mapping

Get an overview of the entire customer experience. Highlight which marketing channels people are using to discover your business over time, understand the content they use to research and trigger buying decisions, monitor and record information submitted via form fills, sales and phone calls.

July 27th: Paid Search Analytics

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July 29th: Paid Social 

Form Fill

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August 5th: Direct 

Phone Call

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Ruler’s unified multi-channel marketing attribution platform makes tracking and analysis of your campaign and channels simple, increasing insight and improving ROAS.

Track each visitor's multiple touch points and page journey to measure and attribute value accurately across the entire conversion path.

Multi-Channel Marketing Attribution Insights

Marketing Attribution Features

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