Offline Conversions: A Complete Guide

For many businesses, your digital marketing doesn’t lead to an online sale. Instead, it starts a customer down a path that leads to a sale in the offline world.

When that happens, how can we track what marketing channel, or advert, sent your customer on that journey? Tracking all of these touchpoints can be tricky.

In this guide, you'll find out how to connect offline sales to online leads, attribute revenue data in the tools you use most and accurately measure the impact your marketing has on sales.

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