For many businesses, your digital marketing doesn’t lead to an online sale. Instead, it starts a customer down a path that leads to a sale in the offline world.
When that happens, how can we track what marketing channel, or advert, sent your customer on that journey? Tracking all of these touchpoints can be tricky.
In this guide, you'll find out how to connect offline sales to online leads, attribute revenue data in the tools you use most and accurately measure the impact your marketing has on sales.
Track every click, call and conversation driven to your website automatically through our forms, live chat and call tracking integrations
Evidence the effectiveness of your campaigns via a single source of truth of your customer’s buying journey
Gain clarity on how high quality leads behave to help optimise campaigns based on value driven metrics
Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.
When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions and fire it to your CRM.
When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale.
In Ruler, you'll be able to switch between attribution models to find one that works best for you.