Track your leads
View full customer journeys
Opportunity Reporting
Create custom reports
Sarah Boustouller

"With this software, we are able to give credibility to each department and show return on investment more effectively."

James Lawton-Hill
Optionis Group

"The use of Ruler provides the campaign team with a deeper level of insight and reporting than previously measured."

Victoria Foster

"Ruler provides us with greater visibility on what drives revenue, so we can be more cost-effective with our marketing spend."


Track every click, call and conversation driven to your website automatically through our forms, live chat and call tracking integrations


Evidence the effectiveness of your campaigns via a single source of truth of your customer’s buying journey


Gain clarity on how high quality leads behave to help optimise campaigns based on value driven metrics

Go beyond lead generation
Drive traffic, sit back, track sales

Track your leads

Anonymous people visit your website from different sources and keywords.

Ruler tracks each visitor across multiple sessions, alongside marketing variables such as source, channel, campaign and keywords

Matching conversions

Once a visitor converts via form submission, phone call or live chat conversation, Ruler matches the real users details with their previous interactions and marketing touchpoints

Conversion Tracking and Marketing Attribution


The conversion data is sent to your CRM or sales reporting tools alongside marketing data such as channel, source, campaign, keyword and landing page.

Close the loop

Upon conversion, revenue is attributed to the channels, campaigns and keywords that influenced it.

The attributed revenue data can also be fired to your marketing reporting tools such as Google Analytics, Google Ads, Facebook Ads and more.

Why do you need
marketing attribution?

Marketing and attribution go hand in hand. Wave goodbye to data disconnect and supercharge your marketing through data-driven decisions.

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Customers we work with