View your inbound calls in one place

Track each and every inbound call. Monitor call volume, playback calls and understand how your sales team uses this channel to convert leads.

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Identify which channels are driving sales via inbound calls

Call tracking is a must-have feature if you’re promoting a business number anywhere on your site. With marketing attribution, you’ll be able to view your calls as part of a full customer journey.

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Bring your leads into focus

Users don’t land and convert on your site straight away. It takes time to warm a website visitor into a lead and then a sale. With marketing attribution, you can get full visibility of your leads from their first interaction to their conversion. 
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Unlock key data that will help you take your marketing to the next level. 

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How call tracking
works in Ruler

Step 1

Track website visitors and touchpoints

Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.

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Step 2

Match leads to their marketing data

When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions and fire it to your CRM.

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Step 3

Close the loop

When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale.

In Ruler, you can switch between attribution models to find one that works best for you.

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Start accurately attributing revenue to your marketing activities

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