Close the loop between marketing and revenue
Automatically tie revenue back to your campaigns and channels via marketing attribution. Spend less time juggling reports, and more time optimising your outputs and your budget.
Automatically reveal which marketing channels drive the best leads
Ruler Analytics makes it easy to track customer journeys and match closed revenue to the source.
Make data-driven decisions by integrating your website, your CRM and your marketing apps to view the data you need, where you need it most.
Track calls, forms, live chat and touchpoints
Track every click, call and conversation driven to your website automatically through our forms, live chat and call tracking integrations.
Prove your marketing is impacting your sales
Link your marketing touchpoints to clicks, leads and sales to prove what does and doesn't work.
Make data-driven decisions to impact growth
Gain clarity on how high quality leads behave to help optimise campaigns based on value driven metrics.
Give your marketing data a new lease of life
Your data’s out there, it’s just disconnected. And it leaves you unable to understand which channels are driving new leads or identify which leads go on to become sales.
Ruler's marketing attribution software allows you to connect the data from your leads to your CRM and analytics tools.
What else can Ruler do?
Ruler tracks every touchpoint, interaction and conversion like magic
Understand your true lead source
Say hello to lead source data and insight into which marketing channels, campaigns and keywords are influencing your leads.
Full Customer Journeys
Chart each and every action
See every step your leads take on their journey to becoming a sale.
You'll be able to evidence what works, and what doesn't.
Plot your sources by pipeline stage
View your opportunities by stage and filter them by which channels influenced their conversion.
It's the perfect data to help you separate a good lead from a bad one.
Switch between model types for more data
Swap between attribution type so you can build your own reports to get the data you need most.
We don't just integrate with your tools,
we make them work better.
Get revenue data where you need it most, in over 1,000 apps
How does Ruler piece together your data?
Ruler allows you to track each and every lead and every interaction
Understand how marketing impacts your revenueRead more >
Find out which campaigns make your phone ringRead more >
Connect your form entries to your campaignsRead more >
Live Chat Tracking
Learn what fuels your live chat sessionsRead more >
Want to learn more?
Find your solution to major marketing challenges