Customer Tracking


Conversion Tracking


Phone Call Tracking


Company Tracking


500+ Integrations

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Conversion Tracking

How are your leads and sales generated?

Ruler Analytics ‘closes the loop’ between marketing and sales by matching real customer data against the exact marketing source from which it was generated. Utilising visitor level journey tracking to definitively calculate ROI for every marketing channel.

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Visitor Details

Individual Visitor Journeys

Ruler shows every individual visitors journey on your website including:

Each page viewed
Visit duration
Geographical location
Device used
Marketing campaign source & keyword
Operating system
Conversion & phone call details
Company if applicable

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Phone Call Tracking

What makes your phone ring?

Match phone calls with website visitors and how they found you. View the callers journey and listen to the call recording. No more guesswork in attributing phone calls to marketing spend.

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500+ Integrations

Ruler works with your favourite products

Ruler works with the products you use straight out of the box. Through our Zapier plugin we integrate with 500+ other services such as CRM and Email products with no code or developers required.



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Company Tracking

Companies looking at your website

Ruler shows you real companies that have visited your website, what they looked at and how they got there. Ruler can even provide the companies contact details and full financial history. Prospect new leads you didn’t know you had.

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Book an online demo and we will talk you through how Ruler can help your business.

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