500+ Integrations

Ruler works with your favourite products

google analytics salesforce microsoft dynamics mailchimp zapier


Phone Call Tracking

Match phone calls with website visitors and how they found you. View the callers journey and listen to the call recording. No more guesswork in attributing phone calls to marketing spend. Read More on Call Tracking

Form Tracking

Match form conversions using real customer data against the exact marketing source from which it was generated. Utilising visitor level journey tracking to definitively calculate ROI for every marketing channel. Read More

Visitor Journeys

Ruler shows every individual visitors journey on your website across multiple sessions. Attribute your calls and form conversions to the marketing source across multiple visits. Read More

500+ Integrations

Ruler works with the products you use straight out of the box. Through our Zapier plugin we integrate with 500+ other services such as CRM and Email products with no code or developers required. Read More

Company Tracking

Ruler shows you real companies that have visited your website, what they looked at and how they got there. Ruler can even provide the companies contact details and full financial history. Read More

Keyword Reprovided

Rulers Re-provided feature reveals the keywords that Google Analytics has removed and reports as not provided as well as matching the keywords against your phone calls and form conversions. Read More

Google Analytics Integration

Rulers official Google Analytics technology partner integration allows you to integrate with Google Analytics and Google Adwords to create Goals for Phone Calls. Read More


“With this software, we are able to give credibility to each department and show return on investment more effectively.”

5 stars

Sarah Boustouller
Stephensons Solicitors LLP

“The use of Ruler provides the campaign team with a deeper level of insight and reporting than previously measured.”

5 stars

James Lawton-Hill
Marketing Director - Optionis

Thousands of companies large and small use Ruler Analytics to measure their marketing activity.


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