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Marketing attribution

Marketing attribution

What is marketing attribution?

Put simply marketing attribution is the identification of your user’s journey from lead to sales, and the attribution of value each channel played in the conversion. 

Being able to attribute your sales to your marketing efforts help you understand your marketing ROI on a channel, campaign and messaging basis. Marketing attribution is usually done via one of a number of marketing attribution models; first-click, last-click, multi attribution or closed-loop.