Attribute revenue for full customer journeys
If you work in eCommerce, you don’t have too much difficulty tracking which channels drive sales. But what about the full customer journey?
Don’t just take our word for it…
“Ruler Analytics allows us to invest in the right channels and create effective campaigns that deliver results for our clients.”
Charlotte Fallon
Embryo
“With Ruler’s data we’re now able to optimise campaigns based on actual won business, as opposed to web conversions.”
Daniel Marshall
Moneypenny
View your sales from a full journey lens
Just because your sales happen online, doesn’t mean it’s easy to understand how your marketing is working together to drive customers. Revenue is your most important metric.
Attribute every sale and view full customer journeys to better optimise your marketing.
How it works
Step 1
Track your channels
Anonymous people visit your website from different sources and keywords.
Ruler tracks each visitor across multiple sessions, alongside marketing variables such as source, channel, campaign and keywords.
Step 2
Matching conversions
Once a visitor converts via form submission, phone call or live chat conversation, Ruler matches the real users details with their previous interactions and marketing touchpoints.
Step 3
Integration
The conversion data is sent to your CRM or sales reporting tools alongside marketing data such as channel, source, campaign, keyword and landing page.
Step 4
Close the loop
Upon conversion, revenue is attributed to the channels, campaigns and keywords that influenced it.
The attributed revenue data can also be fired to your marketing reporting tools such as Google Analytics, Google Ads, Facebook Ads and more.
