Capture every conversation and conversion

Track conversations and conversions

Live chat is a tool often used by leads when they want more information, but don't want to share their contact details.

With Ruler, you can track conversations and conversions and fire them right to your CRM.

Reveal full customer journeys

Imagine if you could view full customer journeys and how channels and campaigns worked together to drive users down the funnel?

Attribution allows you to see each and every touchpoint, including conversions like live chat.
Understand the role live chat plays and see how it influences purchase decisions.

Step 1

Track website visitors and touchpoints

Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.

Step 3

Close the loop

When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale. 

In Ruler, you'll be able to switch between attribution models to find one that works best for you.