Knowledge Base

Don't know your ROAS from your elbow? We've got you covered.

Attribution

What is marketing attribution?

What is last click attribution?

What is first click attribution?

Pipedrive

How do I integrate phone calls with Pipedrive?

How do I automatically add leads to Pipedrive?

How do I create custom fields in Pipedrive?

How do I manage and add new deals in Pipedrive

How do I import contacts and deals in Pipedrive

Marketing

What is the top of the funnel?

What is ‘share of voice’?

What is real-time marketing?

What is marketing spend?

What is a Marketing Qualified Lead?

What are marketing KPIs?

What is a marketing dashboard?

What is display advertising?

What is demand generation?

What is a conversion path?

What is a conversion?

What is the buyer’s journey?

What is brand equity?

What is the bottom of the funnel?

What is benchmarking?

Metrics

What is marketing ROI?

What does LTV:CAC mean?

What is keyword performance?

What does customer attrition mean?

How do you calculate cost per lead?

How to calculate cost per impression

What is cost per acquisition?

Sales

What is a sales qualified lead?

What is a sales methodology?

What is sales forecasting?

What is a sales cycle?

What are incremental sales?

LiveChat

How to integrate LiveChat interactions with Salesforce

How to integrate LiveChat interactions with Google Ads

How to integrate LiveChat interactions with Microsoft Dynamics