Customised fields in Salesforce provide more actionable data and information about your leads and opportunities.
Each admin user in Salesforce can create new data fields in Salesforce, allowing you to capture the information that matters most to your sales and marketing teams.
For this step by step guide, we’re going to teach you how to add a lead source field in Salesforce.
Then, we'll show you an easy way to automatically send lead source data to your contacts and opportunities using Ruler Analytics.
You can add a custom field by navigating to the gear icon and select Setup. This launches Setup in a new tab.
Your custom field can allow you to get further data on leads, organisations, or products. You can learn more about custom fields and how they work in Salesforce here.
Not only does Ruler Analytics automatically input all new leads to Salesforce no matter their source, but it can also pull extra data including marketing source.
Visibility of your marketing source, allows you to view your marketing for what it truly is: the starting point of your sales process. Identifying which channels are working hardest to drive and close leads can help you maximise the time and resources you put into marketing.
Ruler is a marketing attribution tool that tracks each anonymous visitor individually, records how that user found your site and tracks any subsequent visits or interactions with other marketing channels and campaigns.
If, or when, an anonymous visitor makes a conversion, whether it be a form fill, phone call or live chat enquiry, Ruler will update the data on that user to create a journey map and send the marketing source and conversion data to Salesforce.
And the data Ruler can pull isn’t limited to marketing source. You can view your first and last-click marketing source, the landing page and even keyword that your lead engaged with. Plus, in Ruler, you’ll be able to see the full customer journey.
All you need to do is set up a custom filter for each marketing variable you want to track and Ruler will do the rest.
When your lead converts into a sale, no matter how long after their first session, Ruler will utilise a pre-built integration to fire conversion and revenue data back into your favourite marketing apps and tools.
Ruler Analytics will scrape the closed revenue from Salesforce and share it with apps like Google Ads, Facebook Business Manager and Google Analytics.
This allows your marketing team to identify which marketing channels, campaigns and ads are generating the most revenue.
Ruler can also integrate with your payment processing system to track repeat sales and renewals. This is extremely useful for marketers that track and report on metrics like marketing-generated monthly recurring revenue and customer lifetime value.
If you want to learn more about how Ruler can support you in how your team uses Salesforce, then contact our team.
Ruler Analytics is the perfect tool to add to your marketing arsenal. With it, you’ll get greater visibility of what’s working in your business, and what isn’t. It’ll give you the power to scale profitability. See how Ruler attributes revenue to your marketing or book a demo of Ruler and see how it can enhance your marketing reports.
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