Automatic revenue attribution,
clear data-driven decisions
Take the guesswork out of your activity through marketing attribution and unlock key insights to drive high-quality leads and revenue.
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Live Chat Tracking
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Without Ruler Analytics
Your sales and marketing tools are disconnected. You know you're driving leads but you can't prove where they come from, or how much revenue they're generating. This means you're optimising based on limited data, vanity metrics, and assumptions.
Average amount of leads Ruler finds are untracked or without revenue attributed.
With Ruler Analytics
Get full visibility of every lead and all of their touchpoints. Attribute closed sales back to the marketing channels and campaigns that drove them, and even better, see that closed revenue in the tools you're already using. Report confidently on value to evidence your impact, prove your ROI and optimise your marketing for what really works.
How it works...
Track website visitors and touchpoints
Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.
Match leads to their marketing data
When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions and fire it to your CRM.
Close the loop
When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale.
In Ruler, you'll be able to switch between attribution models to find one that works best for you.
We don't just integrate with your tools,
we make them work better.
Get revenue data where you need it most, in over 1,000 apps
Give credit where credit's due
Tracking lead volume only gets you so far. Marketing attribution is the only way to definitively prove where your leads have come from. Track the full customer journey with Ruler so you can get a better idea of the role each plays.