Automatic revenue attribution,
clear data-driven decisions

Take the guesswork out of your activity through marketing attribution and unlock key insights to drive high-quality leads and revenue.

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Form Tracking

Connect your form entries to your campaigns

Call Tracking

Find out what campaigns make your phone ring

Live Chat Tracking

Learn what fuels your live chat sessions

Without Ruler Analytics

Your sales and marketing tools are disconnected. You know you're driving leads but you can't prove where they come from, or how much revenue they're generating. This means you're optimising based on limited data, vanity metrics, and assumptions.

Forms without Attribution - Ruler Analytics

54%

Average amount of leads Ruler finds are untracked or without revenue attributed.

With Ruler Analytics

Get full visibility of every lead and all of their touchpoints. Attribute closed sales back to the marketing channels and campaigns that drove them, and even better, see that closed revenue in the tools you're already using. Report confidently on value to evidence your impact, prove your ROI and optimise your marketing for what really works.

Step 1

Track website visitors and touchpoints

Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.

Step 2

Match leads to their marketing data

When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions and fire it to your CRM.

Match leads to marketing - Ruler Analytics

Step 3

Close the loop

When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale.

In Ruler, you'll be able to switch between attribution models to find one that works best for you.

We don't just integrate with your tools,
we make them work better.

Get revenue data where you need it most, in over 1,000 apps

Give credit where credit's due

Tracking lead volume only gets you so far. Marketing attribution is the only way to definitively prove where your leads have come from. Track the full customer journey with Ruler so you can get a better idea of the role each plays.

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Automatic revenue attribution, clear data-driven decisions