Leads and prospects engage with your website via many different channels. With organic, paid, social and email to consider, how do you know which ones to prioritise to help support sales?
Tracking web visitors across multiple sources and visits is the missing piece of the puzzle.
Spend hours crafting the perfect email, but not sure if that 50% open rate means they went on to buy your product or service?
Forget optimising your content for clicks and start optimising for high-quality leads and revenue.
Anonymous people visit your website from different sources and keywords.
Ruler tracks each visitor across multiple sessions, alongside marketing variables such as source, channel, campaign and keywords
Once a visitor converts via form submission, phone call or live chat conversation, Ruler matches the real users details with their previous interactions and marketing touchpoints
The conversion data is sent to your CRM or sales reporting tools alongside marketing data such as channel, source, campaign, keyword and landing page.
Upon conversion, revenue is attributed to the channels, campaigns and keywords that influenced it.
The attributed revenue data can also be fired to your marketing reporting tools such as Google Analytics, Google Ads, Facebook Ads and more.