Reporting on marketing’s impact on the bottom line
An ideal scenario for a CMO is where they can confidently say “our marketing team has generated 300 sales this month resulting in $100,000 in revenue, at a cost of $50,000” at a senior management meeting.
But you’re probably struggling to justify your budget and your marketing team is likely struggling to prove how marketing directly impacts sales.
Stop reporting on marketing’s potential
What if, instead of asking for a report on impressions, clicks and conversions, you asked for a report that highlights exactly what sales were generated by what channels.
Marketing attribution allows you to close the data gap between sales and marketing meaning you can finally see how marketing impacts your sales.
Diminishing returns
Campaigns can’t scale exponentially, there will be a point at which your ROI will eventually plateau as you spend more money.
Not only can Ruler model your ROI, but it also identifies the point at which your channels’ ROI starts to diminish. This information allows you to workout how much you should increase or decrease your spend on a particular channel.
How it works
Step 1
Track website visitors and touchpoints
Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.
Step 2
Match conversions to marketing data
When a user converts via phone, form or live chat, Ruler will match this conversion to their previous marketing interactions.
Step 3
Match CRM & eCommerce records
Ruler can ingest the revenue data in the CRM or eCommerce platform and send it to your preferred marketing analytics and ad platforms.
Step 4
Attribute revenue to all touchpoints
Revenue is attributed to the marketing channels and campaigns that influenced the sale. In Ruler, you can switch between attribution models to find one that works best for you.
How does Ruler piece
together your data?
Track
Track individual & at-scale customer journey insights.
Attribute
Accurately attribute revenue, sales & leads.
Model
Model data and acknowledge the influence of all channels on business outcomes.
Report
Analyse performance & build custom segmented reports.
Forecast
Predict future revenue, ROI and diminishing returns.
Join 1000s of other marketers who just can’t get enough of Ruler Analytics
“Ruler Analytics allows us to invest in the right channels and create effective campaigns that deliver results for our clients.”
Charlotte Fallon
Embryo
“With Ruler’s data we’re now able to optimise campaigns based on actual won business, as opposed to web conversions.”
Daniel Marshall
Moneypenny
