An ideal scenario for a CMO is where they can confidently say "our marketing team has generated 300 sales this month resulting in $100,000 in revenue, at a cost of $50,000" at a senior management meeting.
But you're probably struggling to justify your budget and your marketing team is likely struggling to prove how marketing directly impacts sales.
What if, instead of asking for a report on impressions, clicks and conversions, you asked for a report that highlights exactly what sales were generated by what channels.
Marketing attribution allows you to close the data gap between sales and marketing meaning you can finally see how marketing impacts your sales.
Anonymous people visit your website from different sources and keywords.
Ruler tracks each visitor across multiple sessions, alongside marketing variables such as source, channel, campaign and keywords
Once a visitor converts via form submission, phone call or live chat conversation, Ruler matches the real users details with their previous interactions and marketing touchpoints
The conversion data is sent to your CRM or sales reporting tools alongside marketing data such as channel, source, campaign, keyword and landing page.
Upon conversion, revenue is attributed to the channels, campaigns and keywords that influenced it.
The attributed revenue data can also be fired to your marketing reporting tools such as Google Analytics, Google Ads, Facebook Ads and more.