Marketers are great at understanding lead volume. But what about lead generation?
If users are converting in the same way, how do you differentiate them to both understand where they came from, and whether they go on to close into a sale?
Vanity metrics allow you to understand the potential of your marketing. But potential doesn't equal sales.
Close the data gap with marketing attribution so you can prove which sales were generated by your marketing channels, campaigns and keywords.
Anonymous people visit your website from different sources and keywords.
Ruler tracks each visitor across multiple sessions, alongside marketing variables such as source, channel, campaign and keywords
Once a visitor converts via form submission, phone call or live chat conversation, Ruler matches the real users details with their previous interactions and marketing touchpoints
The conversion data is sent to your CRM or sales reporting tools alongside marketing data such as channel, source, campaign, keyword and landing page.
Upon conversion, revenue is attributed to the channels, campaigns and keywords that influenced it.
The attributed revenue data can also be fired to your marketing reporting tools such as Google Analytics, Google Ads, Facebook Ads and more.