Attribution for Paid Media Experts

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Attribution for Paid Media Experts

Understanding paid's impact on customer journeys

Customer journeys are getting longer. While paid ads affect the customer journey, rarely does it result in a direct purchase first-time.

So, if users aren't buying, or even converting right away, how can you track the real impact of your paid advertising?

Track every conversion

A user clicks on your ad and converts. Whether they convert via phone call, form fill or live chat, you want two key pieces of data:

1) Which channel, campaign and keyword encouraged that conversion
2) How much revenue that lead converts into

Without full attribution, there's no way to collate this data.

How Ruler can help maximise your resources

With marketing attribution tools like ours, your team can pinpoint which parts of their marketing work, and which parts don’t. You can see how many leads, and how many sales, marketing is bringing in and identify issues that need troubleshooting.

And you know what that means? Improved sales and more revenue at a lower cost (both time and money).

How Ruler works

Track your leads

Anonymous people visit your website from different sources and keywords.

Ruler tracks each visitor across multiple sessions, alongside marketing variables such as source, channel, campaign and keywords

Matching conversions

Once a visitor converts via form submission, phone call or live chat conversation, Ruler matches the real users details with their previous interactions and marketing touchpoints

Conversion Tracking and Marketing Attribution


The conversion data is sent to your CRM or sales reporting tools alongside marketing data such as channel, source, campaign, keyword and landing page.

Close the loop

Upon conversion, revenue is attributed to the channels, campaigns and keywords that influenced it.

The attributed revenue data can also be fired to your marketing reporting tools such as Google Analytics, Google Ads, Facebook Ads and more.

Join 1000s of other marketers who just can’t get enough of Ruler Analytics

Marketing professionals from organisations across the world in a wide range of industries are reaping the rewards that Ruler’s marketing attribution solution can provide.
Victoria Foster - Hitsearch
“With the help of Ruler we were able to start tracking the source of calls, and saw that channels such as paid were responsible for 91% of all calls”
Victoria Foster
Dylan Walsh - Circleloop
“Optimisation of campaigns and landing pages since introducing Ruler has seen a 155% year on year increase in conversion rates, with 54% increase in conversions attributed to Google Paid activity.”
Dylan Walsh