Knowing the number of forms being filled in each month is important. What’s better is knowing what percentage of those go on to become customers.
Fill in the data gap and see which leads from form submissions go on to close into revenue.
Not sure if PPC is driving high-quality leads? Now you can find out.
Attribute closed revenue back to marketing channels and campaigns and see how forms play a part in your full customer journey.
Users don’t land on your website and convert right away. It takes time. Track your website users through every step of the journey. Understand how marketing channels and campaigns work together to influence your leads and customers.
Break down how your channels and landing pages are working together to convert your traffic.
Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.
When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions and fire it to your CRM.
When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale.
In Ruler, you'll be able to switch between attribution models to find one that works best for you.