• The Fundamentals of a Digital Marketing Report - Turning Data into Insight - www.ruleranalytics.com (1)

    In part two of the fundamentals of a digital marketing report, we provided you with some powerful practices to help identify your most valuable marketing KPIs. In our third instalment, we shed light on how you can turn data into actionable insights to help drive strategic initiatives. Data is not information. You can have all […]

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  • Part 2 - The Fundamentals of a Digital Marketing Report - Measuring Marketing KPIs That Matter - www.ruleranalytics.com

    Welcome back! In part one of our series, we exposed some of the most common challenges to reporting, and 40+ industry-leading experts revealed what it takes to create a high-powered digital marketing report. In our second instalment, we’re going to take a deeper dive into marketing KPIs, and show you how to choose the right […]

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  • 42 Experts Share The Fundamentals Of A Digital Marketing Report - www.ruleranalytics.com

    A digital marketing report allows marketers to evaluate performance, uncover important insights and optimise for campaign success. In this four-part series, 40+ experts share what fundamentals they include in their digital marketing reports, the challenges they face, and what tools they use to extract and present data. There are two things us marketers have in […]

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  • Google Analytics Conversion Tracking - www.ruleranalytics.com (1)

    Do you want to use Google Analytics to track your online and offline conversions, but not sure how to do it? In this step-by-step guide, we walk you through Google Analytics conversion tracking so that you can make smarter decisions about where to spend your marketing budget. If you’re not using Google Analytics to track […]

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  • Complete Guide To Multi-Touch Attribution - www.ruleranalytics.com

    Multi-touch attribution is crucial for modern marketing teams. There are multiple types of attribution models you can use, and the best one will depend on your unique situation and use case. In this guide, we discuss what multi-touch attribution is, the key benefits, and how you can overcome the challenges associated with it. Marketers in […]

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  • Key Takeaways From Digital City Expo - www.ruleranalytics.com

    Ruler Analytics attended Digital City Expo for two days of exhibiting, inspiring talks and networking. We wanted to share our top takeaways from the event so that you can apply them to your business and help boost performance. Digital City Festival came to Manchester for the first time between the 9th-13th March 2020. At Ruler […]

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  • Inbound Phone Sales Techniques (Exclusive Insights From Moneypenny) - www.ruleranalytics.com

    Reader’s note: This article was originally published Feb 22nd 2018 and was completely updated on 12th March 2020. Are you looking for tips on how to convert more callers? There’s no lack of information online, but the downside is that your competitors are probably already using these methods. So, I’ve called upon the help of […]

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  • PPC Tools - www.ruleranalytics.com

    Reader’s note: This article was originally published December 13th 2017 and was completely updated on 4th March 2020. With the right PPC tools, you can automate time-consuming tasks, uncover important insights and ultimately make more money for your business. In this article, we list the best PPC tools of 2020 – free and paid – […]

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  • Marketing Mix Modelling - www.ruleranalytics.com

    In this article, we’re going to show you how Marketing Mix Modelling (MMM) works, why it’s needed, plus the pros and cons of using it to assess your marketing efforts. Then, as a bonus, we’re going to provide you with an alternative method to tie sales revenue directly to your online and offline channels. If […]

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  • Marketing Attribution Software and Tools - www.ruleranalytics.com

    We’re going to show you some of the best marketing attribution software and tools, designed to help you work more effectively and increase ROI. Marketing attribution is a significant challenge for all data-driven teams, and successfully attributing conversions to channels can be difficult without the right tools. It’s so hard that only 17% of advertisers […]

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  • Rise of Revenue Marketing - www.ruleranalytics.com

    In this article, we’ll show you what revenue marketing is, and why you should be using it. You’ll discover why more and more marketers are taking a revenue-first approach and ignoring vanity metrics that don’t move the needle. Marketers are always under pressure to deliver the best ROI and avoid being seen as a cost […]

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  • Here’s everything you need to know about facebook click to call ads - www.ruleranalytics.com

    Reader’s note: This article was originally published January 18th 2018 and last updated on 23rd April 2020. With the help of Facebook click-to-call ads, I generated a 154.17% increase in phone call enquiries for a client who supplied and fitted a range of quality flooring. In this article, we walk you through Facebook click-to-call ads, […]

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  • last click attribution - www.ruleranalytics.com

    So, you’ve thought about using last-click attribution to measure the effectiveness of your marketing, but is using last-click attribution the most accurate way to see where conversions are coming from? Or does it only paint half the picture by ignoring the rest of your customer journey? First things first, before we dive into last-click attribution […]

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  • We’re excited to announce the release of new functionality within the Ruler Analytics dashboard to help users further measure the effectiveness of their marketing activity.   Campaign Cost We know many of you utilise our data outside of the Ruler Analytics platform to create custom reports, linking with campaign costs to analyse Return on Investment, […]

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  • UK SEARCH AWARDS - RULER ANALYTICS

    After another year of high sustained growth and continued development to the Ruler Analytics software, we’re pleased to announce that we’ve been shortlisted for ‘Best Software Innovation’ at the UK Search Awards. The UK Search Awards are one of the most widely recognised and celebrated events in the digital sector that attracts hundreds of entries […]

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