• Complete Guide To Multi-Touch Attribution - www.ruleranalytics.com

    Multi-touch attribution is crucial for modern marketing teams. There are multiple types of attribution models you can use, and the best one will depend on your unique situation and use case. In this guide, we discuss what multi-touch attribution is, the key benefits, and how you can overcome the challenges associated with it. Marketers in […]

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  • Key Takeaways From Digital City Expo - www.ruleranalytics.com

    Ruler Analytics attended Digital City Expo for two days of exhibiting, inspiring talks and networking. We wanted to share our top takeaways from the event so that you can apply them to your business and help boost performance. Digital City Festival came to Manchester for the first time between the 9th-13th March 2020. At Ruler […]

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  • Inbound Phone Sales Techniques (Exclusive Insights From Moneypenny) - www.ruleranalytics.com

    Reader’s note: This article was originally published Feb 22nd 2018 and was completely updated on 12th March 2020. Are you looking for tips on how to convert more callers? There’s no lack of information online, but the downside is that your competitors are probably already using these methods. So, I’ve called upon the help of […]

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  • PPC Tools - www.ruleranalytics.com

    Reader’s note: This article was originally published December 13th 2017 and was completely updated on 4th March 2020. With the right PPC tools, you can automate time-consuming tasks, uncover important insights and ultimately make more money for your business. In this article, we list the best PPC tools of 2020 – free and paid – […]

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  • Marketing Mix Modelling - www.ruleranalytics.com

    In this article, we’re going to show you how Marketing Mix Modelling (MMM) works, why it’s needed, plus the pros and cons of using it to assess your marketing efforts. Then, as a bonus, we’re going to provide you with an alternative method to tie sales revenue directly to your online and offline channels. If […]

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  • Marketing Attribution Software and Tools - www.ruleranalytics.com

    We’re going to show you some of the best marketing attribution software and tools, designed to help you work more effectively and increase ROI. Marketing attribution is a significant challenge for all data-driven teams, and successfully attributing conversions to channels can be difficult without the right tools. It’s so hard that only 17% of advertisers […]

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  • Rise of Revenue Marketing - www.ruleranalytics.com

    In this article, we’ll show you what revenue marketing is, and why you should be using it. You’ll discover why more and more marketers are taking a revenue-first approach and ignoring vanity metrics that don’t move the needle. Marketers are always under pressure to deliver the best ROI and avoid being seen as a cost […]

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  • Here’s everything you need to know about facebook click to call ads - www.ruleranalytics.com

    Reader’s note: This article was originally published January 18th 2018 and was completely updated on 8th November 2019. Are you using Facebook advertising and want to explore the opportunities of click-to-call ads? During my time working agency side, I generated a 154.17% MoM increase in phone call enquiries for a client who supplied and fitted […]

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  • last click attribution - www.ruleranalytics.com

    So, you’ve thought about using last-click attribution to measure the effectiveness of your marketing, but is using last-click attribution the most accurate way to see where conversions are coming from? Or does it only paint half the picture by ignoring the rest of your customer journey? First things first, before we dive into last-click attribution […]

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  • We’re excited to announce the release of new functionality within the Ruler Analytics dashboard to help users further measure the effectiveness of their marketing activity.   Campaign Cost We know many of you utilise our data outside of the Ruler Analytics platform to create custom reports, linking with campaign costs to analyse Return on Investment, […]

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  • UK SEARCH AWARDS - RULER ANALYTICS

    After another year of high sustained growth and continued development to the Ruler Analytics software, we’re pleased to announce that we’ve been shortlisted for ‘Best Software Innovation’ at the UK Search Awards. The UK Search Awards are one of the most widely recognised and celebrated events in the digital sector that attracts hundreds of entries […]

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  • Just How Essential Is B2B Marketing Measurement To Other Marketers - www.ruleranalytics.com

    According to the 2019 marketing measurement & attribution survey, 91% of B2B marketers say B2B marketing measurement and reporting is a top priority for their organisation. This should come as no surprise, B2B metrics are essential. They can detail an otherwise non-existent picture to company investors of how their assets are performing. How? Through analysing […]

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  • How To Measure Marketing Performance in 2020 - www.ruleranalytics.com

    Reader’s note: This article was originally published Apr 9th 2018 and was completely updated on Sept 5th 2019. Marketers are artists. Ok, ok we’re no Van Gogh, but each day we’re responsible for generating creative solutions to help drive revenue, design eye-catching graphics, and craft the perfect CTAs: these are all artistic endeavours. Although, we […]

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  • attribution modelling - www.ruleranalytics.com

    This piece on attribution modelling was originally published in 2018, but now that we’ve released our first and last-click attribution feature, I felt it was the right time to revisit this article and demystify first, last-click and attribution modelling in more detail. In an ideal world, we would want our visitors to click on one […]

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  • The SaaS (software-as-a-service) sector has really grown in the past few years and doesn’t seem to be showing any signs of slowing at all. From the top-performing SaaS businesses which are expanding at a rapid speed, to new business launches, this industry is proving to be a real success. Some of the leaders in the […]

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