• AdWords Call Extension Updates You Might Have Missed - www.ruleranalytics.com

    I just found myself updating one of our customers about some recent changes to AdWords when I thought to myself: “Wouldn’t everyone benefit from knowing this?” So, here I am. All up in your inbox preaching about your PPC.   Even though these updates took place a few weeks ago, a lot of people we’ve […]

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  • For the last few months, we’ve been working hard behind the scenes to bring you the features and upgrades that you ask for us the most. Today, we’re delighted to announce a brand new way of handling your data within the Ruler Analytics interface. Introducing The New Supercharged Grid View Instead of static tables, you […]

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  • We often have internal debates about what Ruler Analytics actually is; Is it call tracking? Is it visitor level analytics? Is it marketing attribution? The conclusion often is that… It’s all of these things. Although, we’re not sure if our customers see it in that way. I know you’re probably going to think I’m biased. […]

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  • 11 Step Guide to Convert New Audiences With Facebook Ads - www.ruleranalytics.com

    I was so excited when I created my first Facebook Ad campaign. I can remember thinking that it was the answer to all of my problems. It was so cheap and there was so much volume. In fact, there are now over 1.86+ billion monthly active Facebook users, and it takes up 22% of the […]

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  • what to look out for when choosing a PPC agency - www.ruleranalytics.com

    What is it that makes PPC a winner amongst many business owners across the globe? Duncan Parry, Co-founder of Steak Digital once said that, “PPC is like a cross between Scrabble and Sudoku”. Your location targeting may be constricted, but your choice of keywords is practically endless. In fact, last year it was reported that 41% […]

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  • It’s plain to see that we’re all in on inbound call leads. I’ll explain why. When we listen to our heart, our mind and the huge database of call data from thousands of clients, it’s clear that companies who open up their telephone lines as a touchpoint have a competitive advantage over those who don’t. […]

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  • Your lead generation is dead - www.ruleranalytics.com

    Marketers need to stop using leads for their goals. Previously, leads were an acceptable way of measuring the performance of your marketing. …When cloud-based applications weren’t the norm. …When the average marketing manager probably gave little attention to the CRM. …When the word ‘eyeballs’ was a measure seriously spoken about and the concept of attribution […]

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  • It’s not uncommon to find yourself in a dead end in the perpetual pursuit of growth, and there’s no discipline that suffers from this affliction more than paid search. Expectations don’t stop once you’ve saturated all of your possible keyword opportunities, ad types, targeting options and budget spend. You can even become a victim of […]

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  • Do any of the following sound familiar? You’re driving plenty of leads but they don’t turn into business? Your boss or client asks you how many real sales you have generated – not how many conversions or goals? You’re getting some leads, but despite optimisation your campaign continues to plateau? Your leads are high value […]

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  • 6 Ways To Reduce Your Cost Per Lead With Call Tracking - www.ruleranalytics.com

    As all marketers know, reducing your Cost Per Lead (CPL) is a vital part of efficient marketing. Call Tracking Analytics can provide you with all the vital information you need to keep your costs as low as possible while generating the best returns for your business.   What is Cost Per Lead? Cost per lead […]

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  • We Asked 4 Lawyers What Their Biggest Challenges Are: Here's What They Said - www.ruleranalytics.com

    Online marketing for law firms can be costly and difficult, as the marketplace is one of the most competitive in the world. Here at Ruler Analytics, we work with many lawyers who need help targeting and monitoring their online marketing activities. The legal sector was shaken up in 2013 by the Jackson Reforms, which changed […]

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  • Counting all calls as conversions can cause negative ROI - www.ruleranalytics.com

    When promoting and publicising your business, it is difficult to ignore the power and potential of digital marketing, especially with Pay-Per-Click (PPC) advertising. Organisations that don’t want to spend time and effort on SEO in the hope of achieving a prominent results when they can simply bid on the keywords their customers are searching for […]

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  • Optimising your Google AdWords campaign with call tracking - www.ruleranalytics.com

    Pay Per Click (PPC) advertising is becoming increasingly popular with marketers, as it is an excellent way of generating targeted leads; 52 percent of people who click on a PPC ad will make a call to the advertiser. It also provides a great deal of trackable data about your customer base that can then be […]

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  • How did the Jackson Reform change the way law firms approached marketing - www.ruleranalytics.com

    In 2013, the entire legal sector was forced to rethink the ways it approached marketing and generated leads, as a result of the Jackson Reforms. Here we take a look at the impact the reforms are still having today, and the solutions to the problems they have caused to the legal profession.   What are […]

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  • Measure your content marketing ROI with analytics and call tracking - www.ruleranalytics.com

    Content marketing is big business. It is now used by 93 percent of all marketers as a means of generating leads and increasing revenue. 74 of companies say that content marketing has increased both the quantity and quality of their leads, while 95 percent of B2B buyers now consider content as a trustworthy source when […]

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