• How To Measure Marketing Performance in 2020 - www.ruleranalytics.com

    Reader’s note: This article was originally published Apr 9th 2018 and was completely updated on Sept 5th 2019. Marketers are artists. Ok, ok we’re no Van Gogh, but each day we’re responsible for generating creative solutions to help drive revenue, design eye-catching graphics, and craft the perfect CTAs: these are all artistic endeavours. Although, we […]

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  • attribution modelling - www.ruleranalytics.com

    This piece on attribution modelling was originally published in 2018, but now that we’ve released our first and last-click attribution feature, I felt it was the right time to revisit this article and demystify first, last-click and attribution modelling in more detail. In an ideal world, we would want our visitors to click on one […]

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  • The SaaS (software-as-a-service) sector has really grown in the past few years and doesn’t seem to be showing any signs of slowing at all. From the top-performing SaaS businesses which are expanding at a rapid speed, to new business launches, this industry is proving to be a real success. Some of the leaders in the […]

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  • Back in the day (we’re talking circa the mid-1960s,) CRM systems consisted of the, then, highly technical equipment: Rolodexes, Filo-faxes, and organised filing cabinets. Filing cabinets are the original office-based cloud systems! Fast-forward to 2019, and the CRM landscape has evolved from a relatively simple application into (actual) cloud-based technology mixed in with artificial intelligence […]

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  • How much do you really know about revenue attribution - www.ruleranalytics.com

    Let me hazard a guess. You’re a marketer and you’ve been asked a similar question by your boss and/or client: “How much revenue are these marketing campaigns generating for my business?” Am I right? If not, then I’m surprised. Revenue attribution has become a buzz term in marketing in recent years, with an increasing number […]

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  • https://www.ruleranalytics.com/wp-content/uploads/2019/03/Deciphering-the-different-Facebook-ad-types-www.ruleranalytics.com_.png

    With over one billion users, Facebook has the largest online presence in the world. As such, it’s proven to be a very cost-effective means to market products and services to very select demographics. In other words, targeting the people most likely to be interested in your brand is particularly easy with Facebook ads. Facebook continues […]

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  • When we interviewed David Gilroy of Conscious Solution, he argued that it’s the job of the marketing agency to find and evaluate tools for its clients. According to Gilroy: “We have over 300 law firms who actively pay us money, and part of that agreement is to save them time by finding things that they […]

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  • https://www.ruleranalytics.com/wp-content/uploads/2019/01/google-website-call-conversions-ruler-analytics.png

    In October 2016, we highlighted details and drawbacks associated with the use of Google website call conversions, and today’s post contains a resume of the latest Google Ads conversion features. The Google website call conversion service has been around since 2014 and offers useful tools which are totally free of charge. Many business users query […]

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  • Marketing Return on Investment Difficult to Measure - www.ruleranalytics.com

    Being able to measure your ROI for all of your marketing efforts is vital. If you’re an agency, not only can you show proof to your clients that what you do is creating real bottom line results for them, but you have the ability to see what isn’t working so you can refine your client […]

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  • ppc reporting tools agecnies

    While you might manage with spreadsheets for a while, there will come a point where you need something more robust for your PPC reporting. Certainly, spreadsheets can take you quite far with tracking metrics and ROI, and you can even produce some quite professional-looking reports from a decent spreadsheet. Realistically, though, you’ve got an agency […]

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  • Why You Need to Use Facebook Offline Conversions To Really Measure Your Success - www.ruleranalytics.com

    Facebook released a feature for advertisers: Offline Conversions. It’s a powerful feature that lets marketers measure the full impact of their Facebook ad campaigns. Let’s take a look at how Facebook Offline Conversions work and why they’re important. Then, we’ll show you an easier way to measure offline conversions, and marketing-generated revenue, for all of […]

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  • The Story of Paul Barnes from My Accountancy Place - www.ruleranalytics.com

    Accountants play an important role in any business. Regardless of their size and purpose. Some people in the accounting industry are getting frustrated at how little they are truly impacting their client’s businesses. Cloud accounting made it easier to streamline record keeping and free accountants up to give higher level input into financial strategy and […]

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  • return on ad spend - www.ruleranalytics.com

    Ads play a big role in getting the word out about your company, products, services, and promotions. And while driving traffic to your site and increasing actions on your social posts are both worthwhile advertising goals. The end result for advertising is always increased revenue. In order to determine how effective your ads are at […]

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  • Marketo’s 2017 State of Engagement report presented some interesting findings of how effective marketers are at engaging their target customers and prospects: 82% of marketers believe they have a deep understanding of their audiences, but half of the consumers think brands could do a better job of engaging them. 72% of B2B consumers say brands […]

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  • Establish a greeting to use when answering the phone. Smile while talking to callers. Say “please” and “thank you.” When looking for tips on how to convert more callers, there’s no lack of general information to read online. But if you’ve been working in sales for a while, these are all things you already know. […]

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