• how does marketing mix modelling work - www.ruleranalytics.con

    In this article, we’re going to show you how Marketing Mix Modelling (MMM) works, why it’s needed, plus the pros and cons of using it to assess your marketing efforts. Then, as a bonus, we’re going to provide you with an alternative method to tie sales revenue directly to your online and offline channels. If […]

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  • Marketing Attribution Software and Tools - www.ruleranalytics.com

    We’re going to show you some of the best marketing attribution software and tools, designed to help you work more effectively and increase ROI. Marketing attribution is a significant challenge for all data-driven teams, and successfully attributing conversions to channels can be difficult without the right tools. It’s so hard that only 17% of advertisers […]

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  • Rise of Revenue Marketing - www.ruleranalytics.com

    In this article, we’ll show you what revenue marketing is, and why you should be using it. You’ll discover why more and more marketers are taking a revenue-first approach and ignoring vanity metrics that don’t move the needle. Marketers are always under pressure to deliver the best ROI and avoid being seen as a cost […]

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  • Here’s everything you need to know about facebook click to call ads - www.ruleranalytics.com

    Reader’s note: This article was originally published January 18th 2018 and was completely updated on 8th November 2019. Are you using Facebook advertising and want to explore the opportunities of click-to-call ads? During my time working agency side, I generated a 154.17% MoM increase in phone call enquiries for a client who supplied and fitted […]

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  • last click attribution - www.ruleranalytics.com

    So, you’ve thought about using last-click attribution to measure the effectiveness of your marketing, but is using last-click attribution the most accurate way to see where conversions are coming from? Or does it only paint half the picture by ignoring the rest of your customer journey? First things first, before we dive into last-click attribution […]

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  • We’re excited to announce the release of new functionality within the Ruler Analytics dashboard to help users further measure the effectiveness of their marketing activity.   Campaign Cost We know many of you utilise our data outside of the Ruler Analytics platform to create custom reports, linking with campaign costs to analyse Return on Investment, […]

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  • UK SEARCH AWARDS - RULER ANALYTICS

    After another year of high sustained growth and continued development to the Ruler Analytics software, we’re pleased to announce that we’ve been shortlisted for ‘Best Software Innovation’ at the UK Search Awards. The UK Search Awards are one of the most widely recognised and celebrated events in the digital sector that attracts hundreds of entries […]

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  • Just How Essential Is B2B Marketing Measurement To Other Marketers - www.ruleranalytics.com

    According to the 2019 marketing measurement & attribution survey, 91% of B2B marketers say B2B marketing measurement and reporting is a top priority for their organisation. This should come as no surprise, B2B metrics are essential. They can detail an otherwise non-existent picture to company investors of how their assets are performing. How? Through analysing […]

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  • How To Measure Marketing Performance in 2020 - www.ruleranalytics.com

    Reader’s note: This article was originally published Apr 9th 2018 and was completely updated on Sept 5th 2019. Marketers are artists. Ok, ok we’re no Van Gogh, but each day we’re responsible for generating creative solutions to help drive revenue, design eye-catching graphics, and craft the perfect CTAs: these are all artistic endeavours. Although, we […]

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  • attribution modelling - www.ruleranalytics.com

    This piece on attribution modelling was originally published in 2018, but now that we’ve released our first and last-click attribution feature, I felt it was the right time to revisit this article and demystify first, last-click and attribution modelling in more detail. In an ideal world, we would want our visitors to click on one […]

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  • The SaaS (software-as-a-service) sector has really grown in the past few years and doesn’t seem to be showing any signs of slowing at all. From the top-performing SaaS businesses which are expanding at a rapid speed, to new business launches, this industry is proving to be a real success. Some of the leaders in the […]

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  • Back in the day (we’re talking circa the mid-1960s,) CRM systems consisted of the, then, highly technical equipment: Rolodexes, Filo-faxes, and organised filing cabinets. Filing cabinets are the original office-based cloud systems! Fast-forward to 2019, and the CRM landscape has evolved from a relatively simple application into (actual) cloud-based technology mixed in with artificial intelligence […]

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  • How much do you really know about revenue attribution - www.ruleranalytics.com

    Let me hazard a guess. You’re a marketer and you’ve been asked a similar question by your boss and/or client: “How much revenue are these marketing campaigns generating for my business?” Am I right? If not, then I’m surprised. Revenue attribution has become a buzz term in marketing in recent years, with an increasing number […]

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  • https://www.ruleranalytics.com/wp-content/uploads/2019/03/Deciphering-the-different-Facebook-ad-types-www.ruleranalytics.com_.png

    With over one billion users, Facebook has the largest online presence in the world. As such, it’s proven to be a very cost-effective means to market products and services to very select demographics. In other words, targeting the people most likely to be interested in your brand is particularly easy with Facebook ads. Facebook continues […]

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  • When we interviewed David Gilroy of Conscious Solution, he argued that it’s the job of the marketing agency to find and evaluate tools for its clients. According to Gilroy: “We have over 300 law firms who actively pay us money, and part of that agreement is to save them time by finding things that they […]

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