Are you a marketer looking to develop your skills? You’re in the right place. In this blog we’ll go through some free online marketing courses you should check out for 2022.
It might be common knowledge that having a degree or formal education of some sort raises your earning potential.
But this is also true for less formal certificates, especially when they come from reputable sources or are on a niche subject that you’re going to struggle to find courses for elsewhere.
For entry-level roles, promotions, freelancers or those just looking to up their skills, certifications can be a great starting point.
Given the sheer amount of digital marketing knowledge available, it can be hard to know where to start.
And many courses are gated behind a paywall making them unreachable unless you have spare money you’re willing to spend on education or funding from your work.
So, we decided to test out some free online marketing courses for you so that you could see which ones you need to add to your to-do list.
We’ll go through:
Let’s get stuck in!
In case you don’t know, a digital marketing course is an, often online, option for marketers to upskill and grow their knowledge in marketing as a discipline.
Remember, you can get courses that are specific to one channel like social, email or SEO.
You can also get much more general courses that run you through wider marketing initiatives.
There are plenty of places that offer digital marketing courses nowadays, many of which are free to enrol in.
We’re one of those companies that offer a free digital marketing course!
Enrol in Attribution Academy to upskill in attribution and data analytics. This is a growing skill in the marketing space so don’t miss out!
Increasingly, businesses look at what online marketing courses you’ve enrolled in. Not only does it show a level of experience and knowledge on a specific subject, but it also highlights a keen interest in the area.
This can be invaluable to hiring managers as they want individuals who are striving to learn and improve their digital marketing skills.
There’s no doubting the competitiveness of digital marketing.
From getting a job in marketing, to the competitiveness you’ll face in a role to get cut through on key channels.
Taking a digital marketing course will allow you to:
All sounds pretty good, right?
Let’s get stuck into the best online marketing courses for 2022. To make things easy, we’ve broken it down by category.
Skip to the relevant categories or skim through the full list.
Here are the key online marketing courses you need to try:
So, without further ado…
Ruler Analytics launched their free e-learning platform, Attribution Academy in early 2021. According to research, nearly 10 million people are currently listed as working in marketing but only 2,100 of those list attribution as a skill.
Attribution Academy aims to teach marketers the basics of attribution, and how it can connect with their favourite apps.
Google’s Digital Garage is a hotspot for free digital marketing courses. But it’s not just marketing. They also offer courses around career development plus data and tech.
From quick courses you can do in an hour, to longer modules that can take up to ten, you’ll be spoilt for choice with Google’s Digital Garage. Plus, what a great name to add to your LinkedIn profile and CV!
Not sold on learning via video classes and modules? Well then, Copyblogger could be for you. They’ve created 16 eBooks which they send to students over 20 emails. It keeps you on schedule and the content is great, so you don’t need to worry about losing motivation.
You’ll learn how to mix marketing from social to SEO to help drive new leads. Sounds good right?
From data modelling and data management to better understanding Salesforce’s own platform, Trailhead has a wide range of courses no matter your job title or interests.
Add key credentials to your CV and join the Trailblazer community.
Wordstream’s Growth Academy is a fantastic hub for anyone looking to supercharge their marketing. They have a range of online marketing courses from, how to get more leads, how to grow an agency.
These courses are quite in-depth so grab yourself a hot drink and settle down for this one!
If you’re into Instagram, or you’re looking to try out an Instagram business page, then Later is for you. Not only do they share lots of great blogs with tips and tricks for social media, but they also have some free online courses too.
From creating Instagram content strategies to getting started with TikTok for your business, they’ve got some great online marketing learning you won’t want to miss.
Buffer has a wealth of resources available to upskill your marketing. One of their best ones is the e-learning course, Introduction to Social Strategy. This is the perfect starting point for any marketer looking to improve their social media output.
Hubspot has a huge library of courses, masterclasses and certifications available. However, their most popular course (and our top recommendation) has to be their Inbound Marketing Training Program and Certification. This course contains 12 free marketing classes and reading material to help you master inbound marketing.
You’ll learn about blogging, SEO, content creation and so much more.
Learn how to grow your blog past 100K monthly visitors and turn thousands of your readers into paying customers with Ahref’s complete guide to SEO, blogging and conversions. This is available to users only.
Email marketing still matters. And Quicksprout knows it. They rounded up all they know on email marketing, and how to do it well, in this handy guide.
Start reading and start learning how to take your email marketing to the next level.
If you’re interested in web development and site design, then Code Academy offers plenty of free online marketing courses that could be perfect for you.
We recommend starting with their course, how to make a website. It’s a great intro to coding including HTML, CSS and Bootstrap.
Another marketing e-learning offering from Wordstream, PPC University is a fully free online learning resource to help marketers their PPC skills and knowledge.
There are three streams of content that help you to move from PPC newbie to total expert.
Facebook marketing is a minefield. Blueprint is a great hub of online learning for marketers who are looking to get more out of their advertising across both Facebook and Instagram.
No matter if you’re an agency, a small business, or even a student, there are courses tailored to you. Plus, don’t forget their certifications. It’s the perfect way to distinguish yourself from the competition.
Well, we’ve done the easy part. Listing some of the best free online marketing courses is a doddle.
Now it’s up to you to get out there and start learning! Immerse yourself in these free online marketing courses and just see what you could learn.
Got a course you think should be on this list? Let us know via social and we’ll review it!
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And remember, we offer a great marketing course that you should try. Check out Attribution Academy – it makes reporting and lead tracking insightful and interesting; we promise!