CRM Opportunity Attribution

Use Opportunity Attribution to see can see how many leads are in each stage of your pipeline and understand which sources are helping more prospects along your pipeline.

Optimise campaigns based on what’s driving pipeline
Combine 1st party tracking with CRM insights
Report on MQLs, SQLs, HIROs and pipeline value
Forecast future pipeline and revenue

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Track every lead and their source

Forget asking your customer how they found you. With an attribution tool, you can track each and every lead and automatically learn their true source.

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Link your website and your CRM

Normally, your website tracks data independently from your CRM. But with Ruler, you can link the two and pass data between them.

It allows your sales team to be better informed about your prospects and their needs.

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Break down the wall between sales and marketing

With opportunity attribution, you can ensure your sales and marketing teams are working together towards the same goals and using the same metrics.

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Break down the silos between your campaign performance data, sales process and revenue.

With opportunity attribution, you can see how many opportunities are in each stage of your pipeline and understand which channels are helping to progress opps to each stage.

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Join 1000s of other marketers who just can’t get enough of Ruler Analytics

Marketing professionals from organisations across the world in a wide range of industries are reaping the rewards that Ruler’s marketing attribution solution can provide.