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Forget asking your customer how they found you. With an attribution tool, you can track each and every lead and automatically learn their true source.
Normally, your website tracks data independently from your CRM. But with Ruler, you can link the two and pass data between them.
It allows your sales team to be better informed about your prospects and their needs.
With opportunity attribution, you can ensure your sales and marketing teams are working together towards the same goals and using the same metrics.