Linking in-store sales to online journeys
Retail marketers face a challenge. Digital channels drive demand, but the purchase often happens in-store. Without a clear link between the two, it’s hard to prove value or optimise spend.
Ruler connects EPOS data and CRM systems with marketing performance, so you can trace each sale back to its source. You can also apply marketing mix modelling to understand the impact of media like window displays, print, and OOH on revenue, even when those touchpoints don’t leave a digital trail.
Improve reporting and campaign performance
Retail campaigns often combine online ads with in-store conversion. If you don’t close the loop, your ROAS is incomplete. Ruler matches paid campaigns to outcomes, whether the ad introduced a product, drove footfall, or helped close the sale.
Once you have that closed-loop data, you can push it back into platforms like Meta and Google Ads. This helps algorithms optimise for revenue, not just clicks or online goals, while you benefit from clearer reporting and stronger performance.
We don’t just integrate with your tools; we make them work better.
Get revenue data where you need it most, in over 1,000+ apps
Don’t just take our word for it…
“Ruler Analytics allows us to invest in the right channels and create effective campaigns that deliver results for our clients.”
Charlotte Fallon
Embryo
“With Ruler’s data we’re now able to optimise campaigns based on actual won business, as opposed to web conversions.”
Daniel Marshall
Moneypenny
