Stop reporting on marketing’s potential
What, if instead of asking for a report on impressions, clicks and conversions, you asked for a report that highlights exactly what sales were generated by which channels.
While likes, followers, impressions and clicks highlight the potential of your marketing, it means very little when it comes to real impact.
Arm your team with the right tools
Does your team struggle to collate marketing data?
While they might have a good idea of lead volume, chances are they struggle to determine lead quality. Even worse, they probably struggle to know which channels and campaigns drive the best quality leads.
By arming your marketing team with the tools they need, they can optimise their outputs and spend their time (and your budget) on what works.
How it works
Step 1
Track website visitors and touchpoints
Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.
Step 2
Match conversions to marketing data
When a user converts via phone, form or live chat, Ruler will match this conversion to their previous marketing interactions.
Step 3
Match CRM & eCommerce records
Ruler can ingest the revenue data in the CRM or eCommerce platform and send it to your preferred marketing analytics and ad platforms.
Step 4
Attribute revenue to all touchpoints
Revenue is attributed to the marketing channels and campaigns that influenced the sale. In Ruler, you can switch between attribution models to find one that works best for you.
Join 1000s of other marketers who just can’t get enough of Ruler Analytics
“Ruler Analytics allows us to invest in the right channels and create effective campaigns that deliver results for our clients.”
Charlotte Fallon
Embryo
“With Ruler’s data we’re now able to optimise campaigns based on actual won business, as opposed to web conversions.”
Daniel Marshall
Moneypenny
