What, if instead of asking for a report on impressions, clicks and conversions, you asked for a report that highlights exactly what sales were generated by which channels.
While likes, followers, impressions and clicks highlight the potential of your marketing, it means very little when it comes to real impact.
Does your team struggle to collate marketing data?
While they might have a good idea of lead volume, chances are they struggle to determine lead quality. Even worse, they probably struggle to know which channels and campaigns drive the best quality leads.
By arming your marketing team with the tools they need, they can optimise their outputs and spend their time (and your budget) on what works.
Anonymous people visit your website from different sources and keywords.
Ruler tracks each visitor across multiple sessions, alongside marketing variables such as source, channel, campaign and keywords
Once a visitor converts via form submission, phone call or live chat conversation, Ruler matches the real users details with their previous interactions and marketing touchpoints
The conversion data is sent to your CRM or sales reporting tools alongside marketing data such as channel, source, campaign, keyword and landing page.
Upon conversion, revenue is attributed to the channels, campaigns and keywords that influenced it.
The attributed revenue data can also be fired to your marketing reporting tools such as Google Analytics, Google Ads, Facebook Ads and more.