Drive customers, not leads

Ruler Analytics can help you concentrate your marketing on the channels and campaigns you know are driving new customers.
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SaaS Tech Stack Ruler Analytics

Account for every lead and conversion

Ruler will store, collect and fire all of your marketing, lead and sales data where you need it. You’ll be left with one single source of truth to measure your marketing by.

Conversion Tracking and Marketing Attribution

Work smarter, not harder

True visibility of your leads and which marketing channels and campaigns are working to drive sales helps you to make data-driven decisions. You can spend your time working smarter, not harder on the channels that really matter.

We don't just integrate with your tools,
we make them work better.

Get revenue data where you need it most, in over 1,000 apps
Zapier
Stripe
Hubspot
Google Analytics
Salesforce
Pipedrive
Chartmogul
Chartmogul
Pipedrive
Intercom
Drift
Zapier
Google Ads
Stripe
Intercom
Drift
Google Ads
Stripe
Hubspot
Salesforce
Google Analytics
Reveal the lead source data for your cases
Find out how

Track offline conversions without the headache

Do you struggle to track your offline conversions? While you can track lead generation, you can't get visibility of how your offline leads progress.

With Ruler, you can track each and every touchpoint for every single lead.
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How Ruler works

Track your leads

Anonymous people visit your website from different sources and keywords.

Ruler tracks each visitor across multiple sessions, alongside marketing variables such as source, channel, campaign and keywords

Matching conversions

Once a visitor converts via form submission, phone call or live chat conversation, Ruler matches the real users details with their previous interactions and marketing touchpoints

Conversion Tracking and Marketing Attribution

Integration

The conversion data is sent to your CRM or sales reporting tools alongside marketing data such as channel, source, campaign, keyword and landing page.

Close the loop

Upon conversion, revenue is attributed to the channels, campaigns and keywords that influenced it.

The attributed revenue data can also be fired to your marketing reporting tools such as Google Analytics, Google Ads, Facebook Ads and more.

Join 1000s of other marketers who just can’t get enough of Ruler Analytics

Marketing professionals from organisations across the world in a wide range of industries are reaping the rewards that Ruler’s marketing attribution solution can provide.
Victoria Foster - Hitsearch
“With the help of Ruler we were able to start tracking the source of calls, and saw that channels such as paid were responsible for 91% of all calls”
Victoria Foster
Hitsearch
Dylan Walsh - Circleloop
“Optimisation of campaigns and landing pages since introducing Ruler has seen a 155% year on year increase in conversion rates, with 54% increase in conversions attributed to Google Paid activity.”
Dylan Walsh
Circleloop