Call Tracking

Simple and powerful call tracking software for your businesses. Measure the ROI from your marketing investment and grow your business.


Campaign & Keyword
Marketing Attribution
Google Analytics
Measure and
Improve ROI

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500+ Integrations

Ruler works with your favourite products

google analytics salesforce microsoft dynamics mailchimp zapier

Call Tracking Features

Campaign & Keyword Call Tracking

Track your phone calls back to the marketing campaign and keyword that generated them for PPC, SEO or any other channel. Ruler also works with Google Analytics to report phone calls as Goals.

Static & Offline Call Tracking

Track phone calls generated from offline campaigns such as print and outdoor or from static campaigns such as e-mail. Ruler provides individual numbers for each campaign or advert to measure the effectiveness and ROI.

Dynamic Number Insertion

Ruler automatically shows a different number to each new website visitor, this allows us to identify individual traffic sources and keywords and not just at a top line campaign level.

Call Recording

Record every phone call to qualify leads and improve customer service. Ruler allows you to playback and download each call.

Any Number Type - Local or Free in over 50 Countries

Ruler provides Local or Free phone number types in over 50 countries with access to any location specific or free number type variation.

Google Adwords & Analytics Integrations

Rulers Official Google Analytics Technology Partner Integration provides automatic integration of phone calls as Goals and Conversions in Google Analytics & Adwords.

500+ Integrations

Our Zapier integration enables the use of your data from Ruler in over 500 other products with no developer time required. E.g. automatically create or update a Salesforce Lead from a phone call including the marketing source and keyword.

Keyword Re-Provided

Rulers Re-provided feature reveals the keywords that Google Analytics has removed and reports as not provided as well as matching the keywords against your phone calls.

Additional Call Features

Phone call tracking also includes other features you might need as part of your telecoms requirements including Call Whispers, IVR (Interactive Voice Recordings) Call Routing and Call Greeting Messages.

Agency Call Tracking

Our Agency Partner Program provides agencies with access to additional benefits such as a white label dashboard, dedicated support and lifetime referral commission.

Quick & Easy Set-up

Ruler can be up and running within an hour. Integration takes a few minutes and consists of a couple of small code snippets. We can help with this if needed.

Cost Effective & No Contract

Ruler operates a rolling monthly license with no contract and no tie ins. Cancel anytime.

Thousands of companies large and small use Ruler Analytics to measure their marketing activity.


All Features

  • Dynamic Number Insertion
  • Keyword Level Tracking
  • Campaign Tracking
  • Static & Offline Call Tracking
  • Keyword Reprovided
  • Local or Freephone / Toll Free Numbers
  • Google Analytics Integration
  • Google AdWords Integration
  • 500+ Zapier Integrations
  • 50+ Countries supported
  • Form Tracking
  • Visitor Journey Tracking
  • Multichannel Attribution
  • Real Time Reporting
  • CSV Export
  • Inclusive Minutes
  • No Contracts
  • No Setup Fee
  • Quick & Easy Set-up
  • View Missed Calls
  • Phone Call Durations
  • Call Recording
  • Email Alerts
  • Call Whisper
  • Call Queuing
  • IVR (Interactive Voice Recordings) Call Routing
  • Call Greeting Messages
  • Agency Partner Program
  • White Label Reporting

Call Tracking Pricing

Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.


£89 £99
€114 €129
$134 $149

Up to


£134 £149
€170 €189
$195 $216

Up to
Call Minutes Per Month



Up To
Call Minutes Per Month

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“With this software, we are able to give credibility to each department and show return on investment more effectively.”

5 stars

Sarah Boustouller
Stephensons Solicitors LLP

“The use of Ruler provides the campaign team with a deeper level of insight and reporting than previously measured.”

5 stars

James Lawton-Hill
Marketing Director - Optionis

Book a Demo

Book an online demo and we will talk you through how Ruler can help you measure your marketing effectiveness.

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Got a Question?

Drop us a line if you have any questions, require any help or would like a free trial.

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