Call Tracking | Call Tracking Software

A Complete Call Tracking toolkit

Ruler Analytics measures your call activity to identify which of your marketing channels are making people pick up the phone and call our business. When someone makes a phone call, Ruler Analytics sends the conversion data to Google AdWords, Analytics or 750+ other integrations. Ruler’s useful help you to highlight improvements so you can drastically improve your ROI and more accurately report the success of your marketing activity.

Campaign & Keyword Call Tracking

Track your phone calls back to the marketing campaign and keyword that generated them for PPC, SEO or any other channel. Ruler also works with Google Analytics to report phone calls as Goals.

Static & Offline Call Tracking

Track phone calls generated from offline campaigns such as print and outdoor or from static campaigns such as e-mail. Ruler provides individual numbers for each campaign or advert to measure the effectiveness and ROI.

Dynamic Number Insertion

Ruler automatically shows a different number to each new website visitor, this allows us to identify individual traffic sources and keywords and not just at a top line campaign level.

Any Number Type - Local or Free in over 50 Countries

Ruler provides Local or Free phone number types in over 50 countries with access to any location specific or free number type variation.

Cost Effective & No Contract

Ruler operates a rolling monthly license with no contract and no tie ins. Cancel anytime.

Agency Call Tracking

Our Agency Partner Program provides agencies with access to additional benefits such as a white label dashboard, dedicated support and lifetime referral commission.

Call Recordings

Record every phone call to qualify leads and improve customer service. Ruler allows you to playback and download each call.

Quick & Easy Set-up

Ruler can be up and running within an hour. Integration takes a few minutes and consists of a couple of small code snippets. We can help with this if needed.

Google Adwords & Analytics Integrations

Rulers Official Google Analytics Technology Partner Integration provides automatic integration of phone calls as Goals and Conversions in Google Analytics & Adwords.

Which Parts Of Your Marketing Are Working

Increase your sales by identifying which is the most profitable marketing channel, you know your campaigns generate leads but which of these leads turns into Revenue. Ruler tracks your website at a visitor level to enable you to do this.

Track Phone Calls - Dynamic Numbers

Rulers Official Google Analytics Technology Partner Integration provides automatic integration of phone calls as Goals and Conversions in Google Analytics & Adwords.

Customer Page Journey - Visitor & Keywords Level

Get an overview of the entire customer experience. Highlight which marketing channels people are using to discover your business over time, understand the content they use to research and trigger buying decisions, monitor and record information submitted via form fills, sales and phone calls.

Keyword Re-Provided

Rulers Re-provided feature reveals the keywords that Google Analytics has removed and reports as not provided as well as matching the keywords against your phone calls.

Google Adwords & Analytics Integrations

Rulers Official Google Analytics Technology Partner Integration provides automatic integration of phone calls as Goals and Conversions in Google Analytics & Adwords.

1000+ Integrations

Our Zapier integration enables the use of your data from Ruler in over 500 other products with no developer time required. E.g. automatically create or update a Salesforce lead from a phone call including the marketing source and keyword.

Additional Call Features

Phone call tracking also includes other features you might need as part of your telecoms requirements including Call Whispers, IVR (Interactive Voice Recordings) Call Routing and Call Greeting Messages.