Drive customers, not just leads

Lead generation is great, but it only takes you so far. Using attribution, you can optimise your marketing for what drives revenue, not clicks.

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Featured Resources

Conversion Benchmark Report
for B2B Tech

Marketing Attribution and
Reporting Analysis 2021

Guide to Offline
Conversion Tracking

Account for every lead and conversion

Ruler will store, collect and fire all of your marketing, lead and sales data where you need it. You’ll be left with one single source of truth to measure your marketing by.

Conversion Tracking and Marketing Attribution

Work smarter, not harder

Get a clear view of which channels, campaigns (and even keywords) are working hardest to drive new revenue. You'll be able to see new leads, new conversions and sales all in one simple dashboard.

We don't just integrate with your tools,
we make them work better.

Get revenue data where you need it most, in over 1,000 apps

Link your revenue back to your marketing.

Find out how

Maximise your resources with Ruler

Pinpoint which parts of your marketing work, and which parts don’t. You can see how many leads, and how many sales, marketing is bringing in and identify issues that need troubleshooting.

And you know what that means? Improved sales and more revenue at a lower cost.

Get Started

How Ruler works

Track your leads

Anonymous people visit your website from different sources and keywords.

Ruler tracks each visitor across multiple sessions, alongside marketing variables such as source, channel, campaign and keywords

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Matching conversions

Once a visitor converts via form submission, phone call or live chat conversation, Ruler matches the real users details with their previous interactions and marketing touchpoints

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Integration

The conversion data is sent to your CRM or sales reporting tools alongside marketing data such as channel, source, campaign, keyword and landing page.

Close the loop

Upon conversion, revenue is attributed to the channels, campaigns and keywords that influenced it.

The attributed revenue data can also be fired to your marketing reporting tools such as Google Analytics, Google Ads, Facebook Ads and more.

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Join 1000s of other marketers who just can’t get enough of Ruler Analytics

Marketing professionals from organisations across the world in a wide range of industries are reaping the rewards that Ruler’s marketing attribution solution can provide.

“With the help of Ruler we were able to start tracking the source of calls, and saw that channels such as paid were responsible for 91% of all calls”
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Victoria Foster
Hitsearch

“Optimisation of campaigns and landing pages since introducing Ruler has seen a 155% year on year increase in conversion rates, with 54% increase in conversions attributed to Google Paid activity.”

Dylan Walsh
Circleloop