We surveyed 200 businesses to find out which channels, conversions and metrics they use and report on. We also analysed channels, conversion and KPIs marketers struggle to track to identify key trends.
Download this report to access key insights we found regarding issues and obstacles that marketers have to hurdle surrounding lead generation and lead tracking.
COMPANIES MEASURING MARKETING EFFECTIVENESS WITH RULER
Move away from outdated, single-click, 3rd party attribution data and towards a unified marketing measurement methodolody that incorporates granular 1st party attribution data that isn’t biased towards bottom-of-funnel channels, strategic budget planning and automatic optimisation of campaigns based on what’s driving incremental revenue growth.
Understand how channels, campaigns and content positively impact revenue and which are creating waste.
Reduce waste and allocate budget to channels and campaigns that drive revenue using our granular ROI and ROAS reporting.
Go beyond last-click attribution in GA4 and CRMs with Ruler’s multi-touch and data-driven attribution. Use attribution models that align with your unique measurement goals.
Link your marketing touchpoints to clicks, leads and sales to prove what does and doesn’t work.
Gain clarity on how high quality leads behave to help optimise campaigns based on value driven metrics.
Track every click, call and conversation driven to your website automatically through our forms, live chat and call tracking integrations.
Step 1
Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.
Step 2
When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions.
Step 3
When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale.
In Ruler, you can switch between attribution models to find one that works best for you.
We work hard to create the best software we can. But we’re also passionate about helping our users grow their agencies.
As well as our software, we provide bespoke training, ongoing support, and all of the tools you need to help grow and succeed.
