Pipedrive

Attribute Pipedrive Sales data to Marketing Activity with Ruler Analytics.
Overview of integration

Pipedrive is a CRM solution built by sales people for sales people. The platform has numerous features such as automation, communication tracking, notifications, chatbots and form builders. Pipeline also features a mobile application for those who need their knowledge to-go.

Pass closed revenue from Pipedrive back into Google Analytics & Google AdWords automatically with no code required.

You can synchronise Ruler Analytics with Pipedrive CRM in order to set up a flow of data between the platforms. You will gain an end-to-end visibility of your sales process, from the lead generation activity to the moment when your deals are won.

Key Benefits
  • Sales and marketing data aligned in a single view
  • Empower sales team with lead intelligence
  • Evidence the effectiveness of marketing campaigns to drive both leads and revenue
  • Visibility of impact of marketing activity across the sales cycle
  • Close the loop between marketing and sales
How Ruler integrates with
Pipedrive

Equipping your team with over 60 marketing variables gathered by Ruler Analytics offers them an advantage in understanding how to win their deals. Your sales team will have access to data such as First/Last Click marketing source, landing page, keyword, GCLID, page views and sessions, as well as a link back to view the lead's page journey through your website.

At the same time, Ruler retrieves the information from your won deals and track it back to the moment of engagement. This will feed data into your marketing platforms such as Google Analytics, Google Ads, Facebook and Microsoft Advertising.

Your sales and marketing teams will now have a single information source for their activities. You will be able to associate the revenues gained by each marketing channel based on the number of deals which were closed.

Resources