Ruler works with the products you use straight out of the box, allowing you to send any conversion such as a form fill or phone call to 1000+ products.
For instance this can be used to update your CRM including the marketing source, keep your e-mail lists up-to-date or send alerts via e-mail or SMS message when a conversion happens as well as countless other scenarios. Zapier also supports multiple steps for more complex solutions.
Take a look here at a full list of 1000+ apps: https://zapier.com/zapbook/
More information on the Ruler Analytics Zapier Integration: https://zapier.com/zapbook/ruler-analytics/