Offline Conversion Tracking made easy
While marketers concentrate on driving high quality leads to their website, they can quickly lose visibility of campaign performance once sales departments get involved. Once a prospect engages with a business via phone, form or live chat, sales and marketing data can rapidly become fragmented as information on sales or deal value is tied in CRM tools.
Offline conversion tracking allows marketers to attribute leads to revenue and prove which campaigns drove offline sales. This helps businesses align sales and marketing activity, measure true ROI for campaigns and optimise ads based on value to drive higher quality leads.
Ruler supports offline conversion tracking for Google Analytics, Google AdWords, Microsoft, Facebook & Instagram. Visit our integrations page to find out more.