New to Ruler: Attribution Academy

Laura Caveney
17th February 2021

Personal development is a great tool whether you’re looking to learn a new skill, or develop an existing one. That’s why we’re excited to announce our brand new learning platform, Attribution Academy.

We did some investigating on LinkedIn and found only 2,100 people listed ‘marketing attribution’ as a skill. That’s out of nearly 10 million people who list themselves as currently working in marketing.

Here at Ruler, we believe this is a vital skill for any new or well-seasoned marketer.

The world spent a lot of 2020 (and 2021…) in lockdown. During that time, many of us have tried something new. Whether it was taking up running, baking banana loaf for the first time, or starting a new course. And it got us thinking. We have a team full of knowledge and insights. Whether that’s on reporting, sales, marketing, operations and more.

So, we decided we wanted to share it. For free!

Introducing Attribution Academy

Introducing Attribution Academy, our brand new learning platform. Check it out now to start learning (for free) about marketing attribution. Given data is becoming an even bigger commodity, attribution is the must-know marketing skill.

attribution academy enrol now

Here’s what you can expect to learn…

We currently have two courses live. Attribution Essentials and Attribution Advanced.

Our first course, Attribution Essentials takes you through the basics. From understanding customer journeys to learning each attribution model type. Five short video courses will run you through all you need to know to get you started with attribution.

Once that one’s completed, or, if you’re already au fait with attribution, then try our course, Attribution Advanced. It’s exactly what it says on the tin. This course will delve into the details on attribution and how you can use data to enrich your marketing tools and your CRM, specifically.

Plus, if you tend to see offline behaviour (that’s phone calls, store visits etc) in your customer journey, we’ll walk you through how you can easily track each and every touchpoint.

So join us, and add some new skills to your CV. Plus, if you pass our quizzes, we’ll gift you a nifty little certificate you can share to LinkedIn.

What are you waiting for? Start learning and prove you’re the marketing whizz we know you are!

attribution academy by ruler analytics