Customer journeys are getting longer. While paid ads affect the customer journey, rarely does it result in a direct purchase first-time.
So, if users aren't buying, or even converting right away, how can you track the real impact of your paid advertising?
A user clicks on your ad and converts. Whether they convert via phone call, form fill or live chat, you want two key pieces of data:
1) Which channel, campaign and keyword encouraged that conversion
2) How much revenue that lead converts into
Without full attribution, there's no way to collate this data.
Anonymous people visit your website from different sources and keywords.
Ruler tracks each visitor across multiple sessions, alongside marketing variables such as source, channel, campaign and keywords
Once a visitor converts via form submission, phone call or live chat conversation, Ruler matches the real users details with their previous interactions and marketing touchpoints
The conversion data is sent to your CRM or sales reporting tools alongside marketing data such as channel, source, campaign, keyword and landing page.
Upon conversion, revenue is attributed to the channels, campaigns and keywords that influenced it.
The attributed revenue data can also be fired to your marketing reporting tools such as Google Analytics, Google Ads, Facebook Ads and more.