See our list of the best PPC tools and get more value from your advertising efforts.
Gone are the days of throwing money at ads and just hoping they work.
The ad world has become a tough battlefield, with fierce competition driving up costs and making it harder to get results.
Plus, the phase-out of third-party cookies and increasingly complex customer journeys are adding more confusion for advertisers.
Sure, built-in tools from platforms like Google Ads and Meta can still help, but they’re no longer enough on their own.
To thrive, you need specialised PPC tools that can fine-tune your campaigns, target the right audience, and maximise your return on ad spend.
In this article, we look at some of the most effective PPC tools out there to help you step up your game and get the results your ad dollars deserve.
Pro Tip
Ruler Analytics makes it easy to align your PPC campaigns and revenue. It tracks data on a visitor level, allowing you to successfully attribute leads and marketing-generated revenue across multiple campaigns, ads, keywords and more.
Skip to learn more about Ruler or see how it can improve your PPC performance.
What is PPC software and why is it important?
PPC advertising allows businesses to reach their target audience through online ads. But managing these campaigns efficiently can be challenging.
That’s where PPC tools come in.
These specialised platforms are designed to streamline every step of your PPC journey, from keyword research and competitor analysis to ad creation, campaign management, and performance tracking.
By automating tasks, providing valuable insights, and simplifying complex processes, PPC tools help you to:
- gain information about how well your ad are performing
- make data-driven decisions to improve ad performance and maximise your ROI
- demonstrate the value of your ads to stakeholders and customers
- stay ahead of the curve with in-depth competitor analysis and insights
Whether you’re a seasoned PPC pro or just starting out, these tools can be invaluable assets in managing successful and cost-effective online advertising campaigns.
What are the different types of PPC software?
Generally, PPC tools fall under the following categories but aren’t limited to:
- Ad attribution tools: Crucial for the success of paid campaigns, these tools aid in measuring revenue contribution and offer insights for effective budget allocation.
- Campaign and bid management: Streamlining time-consuming tasks, these tools automate aspects of PPC campaigns, allowing advertisers to concentrate on more critical elements.
- Keyword tracking: A fundamental component of successful PPC advertising, these tools enable the identification of new keyword opportunities to target and engage the appropriate audience.
- Landing page builders: These tools assist in creating optimized landing pages to drive conversions and improve campaign performance.
- PPC optimisation: Dedicated to enhancing campaign effectiveness, optimisation tools analyse campaigns and furnish key insights for performance improvement.
- PPC reporting: True to their name, these tools seamlessly generate visual and insightful reports, facilitating easy sharing with company executives and clients.
The top PPC tools and software for 2025
Our selection offers a variety of powerful PPC tools, each tailored to address one of the mentioned categories above.
So, whether you’re analysing competitor tactics, streamlining tasks, or gathering data for campaign improvement, there’s an ideal solution waiting to be discovered.
- Ruler Analytics
- Acquisio
- Adzooma
- Ahrefs
- Databox
- Leadpages
- Optmyzr
- SEMrush
- Scout Suggest
- Tableau
- Ubersuggest
- Unbounce
Pro Tip: We’ve not included any Google, Bing or Facebook-owned products in this list as these are standard measuring tools that you should already be using.
1. Ruler Analytics
Category: Ad attribution, optimisation, keyword tracking, reporting.
Ruler tracks your click interactions, from initial ad clicks to website visits, revealing the exact channels, campaigns, keywords, and landing pages that convert clicks into qualified leads and revenue.
And, unlike Google Ads and Analytics, Ruler offers a powerful suite of multi-touch attribution models, allowing you to precisely credit revenue to each touchpoint based on your unique campaign goals.
Additionally, Ruler links ad impressions to conversions and revenue through machine learning. This is particularly beneficial for brand awareness campaigns focused on building recognition without an immediate impact on clicks.
By analysing impressions, Ruler predicts when returns might diminish, helping you optimise ad spending for the most impact.
Key features:
- Customer journey tracking: Tracks each and every touchpoint to your website across multiple sessions, campaigns, keywords and more.
- Marketing attribution: Evidences every step a visitor makes in their journey and matches revenue to the source.
- Impression attribution: Uses a machine-learning based Bayesian statistics model to match display and programmatic impressions to conversions and revenue.
- Marketing mix modelling: Uses statistical modelling to evaluate each marketing tactic for its contribution to conversions, pipeline generation, and ROI.
- Predictive analytics: Predicts the point at which additional investments will no longer result in a significant conversion or ROI.
- Conversion modelling: Sends MQLs, opportunities, and closed revenue back to Google Ads and Meta as conversions for reporting and algorithmic optimisation purposes.
Pricing for Ruler starts at £199 a month, with plans based on features and number of website visitors. You can save 20% by paying annually and there are special rates for agency partners.
Pro Tip: Want more information on Ruler and the services we offer? Book a demo to see Ruler in action and learn how it can help evidence impact of your ad campaigns.
Acquisio
Category: Campaign and bid management, optimisation, reporting.
Acquisio is an all-in-one marketing cloud platform designed for agencies and enterprise businesses.
It offers a comprehensive suite of tools for managing paid search, social media advertising, display advertising, and marketing analytics.
Acquisio uses a centralised platform to manage all your PPC campaigns across different channels. You can create and manage campaigns, set budgets, track performance, and generate reports. Acquisio also integrates with various marketing automation tools and CRM systems.
Key features:
- Campaign management: Build, launch, and manage campaigns across multiple platforms from a single interface.
- Automated bidding: Utilise AI-powered bidding strategies to optimise bids for conversions.
- Reporting & insights: Gain actionable insights with comprehensive reports and data visualisation.
- Team collaboration: Collaborate seamlessly with your team through advanced user permissions and reporting.
Acquisio offers custom pricing plans based on campaign budget and feature requirements. Contact their sales team for a quote.
Adzooma
Category: Campaign and bid management, optimisation, reporting.
Adzooma is an all-in-one PPC management platform designed for small and medium-sized businesses. It offers a user-friendly interface and essential tools to manage your PPC campaigns across Google Ads, Microsoft Ads, and Facebook Ads.
Adzooma connects to your existing ad accounts and provides a unified platform to manage your campaigns.
You can create and manage campaigns, set budgets, track performance, and generate reports. Adzooma also offers automated features to optimise your campaigns and improve performance.
Key features:
- Campaign management: Manage PPC campaigns across various platforms (Google Ads, Microsoft Ads, etc.).
- Keyword research: Find relevant keywords and estimate their performance.
- Landing page builder: Create high-converting landing pages within the platform.
- Automated rules: Set up automated rules to optimise campaigns based on specific criteria.
- Reporting and analytics: Generate detailed reports to track campaign performance.
Adzooma offers three paid plans, starting at £99 per month. They also offer a free trial plan with limited features.
Ahrefs
Category: Keyword tracking, reporting
Ahrefs is an all-in-one SEO suite that can also be used for PPC campaigns. It offers tools for keyword research, competitor analysis, backlink analysis, and rank tracking.
While not strictly a PPC tool, the insights from Ahrefs can be valuable for informing your PPC strategies.
Ahrefs crawls the web and gathers data on keywords, websites, and backlinks. It provides insights into search volume, keyword difficulty, and competitor’s PPC strategies.
Key features:
- Keyword research: Discover new keyword opportunities and analyse search volume and competition.
- Competitor analysis: Analyse your competitors’ websites and PPC campaigns to identify their strengths and weaknesses.
- Rank tracking: Monitor how your website ranks organically compared to your paid efforts for specific keywords over time.
Ahrefs offers four paid plans, starting at $99 per month. They also offer a 7-day trial for $7.
Databox
Category: Ad attribution, keyword tracking, reporting.
Databox is a marketing reporting and analytics platform that allows you to connect to various marketing data sources and create custom dashboards and reports.
While not a PPC management tool itself, Databox can be used to integrate data from your PPC campaigns with other marketing data sources to create a holistic view of your marketing performance.
Key features:
- Data integrations: Connect to various marketing data sources, including PPC platforms, CRM systems, and social media platforms.
- Custom dashboards: Create custom dashboards to visualise your marketing data in a way that is most relevant to you.
- Automated reports: Schedule automated reports to be delivered to your inbox on a regular basis.
- Team collaboration: Share dashboards and reports with your team members.
Databox offers three paid plans, starting at $72 per month. They also offer a free plan with limited features.
Leadpages
Category: Landing page builder.
Leadpages is a landing page builder that allows you to create high-converting landing pages for your PPC campaigns.
It offers a drag-and-drop interface and pre-built templates to make it easy to create professional-looking landing pages without any coding knowledge.
Key features:
- Drag-and-drop builder: Create landing pages with a user-friendly interface.
- Pre-built templates: Choose from various templates designed for different lead generation goals.
- A/B testing: Test different variations of your landing pages to optimise conversions.
- Mobile-responsive design: Ensure your landing pages look good on all devices.
Leadpages offers three pricing plans, starting at $49 per month, to help you build landing pages and capture leads.
Optmyzr
Category: Campaign and bid management, optimisation, reporting.
Optmyzr is an AI-powered platform for optimising Google Ads campaigns.
It connects to your Google Ads account and analyses your campaign data, including keywords, bids, budgets, and ad copy. Optmyzr then suggests data-driven recommendations for optimising your campaigns, such as adjusting bids, adding negative keywords, and improving ad copy.
Key features:
- AI-powered optimisation: Leverage machine learning to identify and suggest improvements for your campaigns.
- Automated bid management: Set and adjust bids automatically based on performance data.
- Budget allocation: Optimise budget allocation across different ad groups and campaigns.
- Performance tracking: Track key metrics like impressions, clicks, conversions, and ROAS.
- Reporting and insights: Generate reports and gain insights into your campaign performance.
Optmyzr provides free and paid plans, starting at $27 per month, to optimise your website for search engines.
SEMrush
Category: Keyword tracking, reporting
SEMrush provides a suite of tools under one roof. It provides a wide range of tools and features to help you with various aspects of your PPC campaigns.
You can use it for keyword research, competitor analysis, ad copy creation, landing page optimization, and performance tracking.
Key features:
- Keyword research: Discover relevant keywords and analyse their search volume, competition level, and cost-per-click.
- Competitive analysis: Analyse your competitors’ PPC campaigns, including their keywords, ad copy, and landing pages.
- Position tracking: Track your visibility in paid search against key competitors.
SEMrush has a free plan with limited features, along with paid plans starting at $119.95 per month.
SEO Scout
Category: Keyword tracking.
SEO Scout is a keyword research tool specifically designed for PPC campaigns.
This keyword tool allows you to enter seed keywords related to your niche or product. It then generates a list of related keywords, along with data on search volume, competition level, and CPC.
You can filter and refine your results based on various criteria, such as keyword length, search intent, and competition level.
Key features:
- Keyword research: Discover new keyword ideas and analyse their search volume, competition, and CPC.
- Long-tail keyword suggestions: Identify long-tail keywords with lower competition for potentially higher conversion rates.
- Keyword filtering: Refine your keyword research based on various criteria like search intent and competition level.
- Competitor research: Analyse your competitors’ keywords and identify opportunities.
- Trend analysis: Track keyword trends over time.
Scout Suggest has a free plan with limited searches, and paid plans start at $49 per month for increased search volume and features.
Tableau
Category: Optimisation, reporting.
Tableau is a powerful data visualisation and business intelligence platform that can be used to analyse and visualise your PPC campaign data.
It allows you to import your campaign data and create customised dashboards and reports with interactive visualisations like charts, graphs, and maps.
You can then analyse your data to identify trends, understand campaign performance across different metrics and segments, and gain valuable insights for optimisation.
Key features:
- Data visualisation: Create interactive dashboards and reports with various charts and graphs.
- Data exploration: Explore your data from different angles and identify trends and patterns.
- Data filtering and segmentation: Filter and segment your data to analyse specific aspects of your campaigns.
- Collaboration: Share dashboards and reports with your team or clients.
- Integrations: Integrates with various data sources, including PPC platforms.
Tableau offers a free trial and paid plans starting at $70 per user per month, with advanced data visualisation and analytics capabilities.
Ubersuggest
Category: Keyword tracking.
A freemium keyword research tool, Ubersuggest helps you discover relevant keywords for your PPC campaigns.
Ubersuggest allows you to enter a seed keyword related to your niche or product. It then generates a list of related keywords, along with data on search volume, competition level, and CPC. You can filter and refine your results based on various criteria, such as keyword length, search intent, and competition level.
Key features:
- Free keyword research: Discover new keyword ideas with basic data (search volume and competition level).
- Long-tail keyword suggestions: Identify long-tail keywords with potentially lower competition and higher conversion rates.
- Competitor research: Analyse your competitors’ keywords and identify opportunities.
Ubersuggest offers a free plan with limited features, and paid plans start at $12 per month.
Unbounce
Category: Landing page builder.
Unbounce can be a valuable asset by creating high-converting landing pages that capture leads from your PPC ads.
It offers a drag-and-drop interface to create professional-looking landing pages with a focus on conversion optimisation. It includes features like A/B testing, pop ups, and sticky bars to help you optimise your landing pages for better conversion rates.
Key features:
- Drag-and-drop builder: Create landing pages with a user-friendly interface.
- Pre-built templates: Choose from various templates designed for different conversion goals.
- A/B testing: Test different variations of your landing pages to identify the best performing ones.
- Popups and sticky bars: Capture leads with targeted popups and sticky bars.
- Integrations: Integrates with various marketing tools and platforms, including PPC platforms.
Unbounce has a free trial and paid plans starting at $80 per month, designed to help businesses create and publish landing pages.
Need help finding the right PPC tool for you?
This diverse set of PPC tools equips you to tackle every aspect of your campaign, from keyword research to bid management and reporting.
But remember, even the most optimised campaigns can’t reveal their true ROI without proper attribution and measurement.
To understand which channels and tactics truly drive revenue, consider a marketing attribution tool like Ruler.
It empowers you to see the complete customer journey and optimise your marketing mix for maximum impact.
Ready to unlock the full potential of your PPC efforts? Book a demo with Ruler today and see the difference clear attribution can make.
