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12 PPC Tools and Software to Improve your Campaigns in 2024
See our list of the best PPC tools and get more value from your advertising efforts.
Gone are the days of blindly throwing money at ads and hoping for the best.
The advertising world is now a fierce battleground with intense competition that drives up costs and makes achieving success increasingly complex.
On top of that, the end of third-party cookies and ever-more-complicated customer journeys are making things even foggier for advertisers.
While built-in features in platforms like Google Ads and Meta are still helpful, they’re not enough anymore.
To survive, you need specialised PPC tools to optimise your campaigns, reach the right audience, and maximise your return on ad spend.
This article dives into some of the most effective PPC tools, empowering you to elevate your campaigns and ensure your advertising dollars deliver the results you deserve.
Here’s what we’ll cover:
Pro Tip
Ruler Analytics makes it easy to align your PPC campaigns and revenue. It tracks data on a visitor level, allowing you to successfully attribute leads and marketing-generated revenue across multiple campaigns, ads, keywords and more.
Skip to learn more about Ruler or see how it can improve your PPC performance.
PPC advertising allows businesses to reach their target audience through online ads. But managing these campaigns efficiently can be challenging.
That’s where PPC tools come in.
These specialised platforms are designed to streamline every step of your PPC journey, from keyword research and competitor analysis to ad creation, campaign management, and performance tracking.
By automating tasks, providing valuable insights, and simplifying complex processes, PPC tools help you to:
Whether you’re a seasoned PPC pro or just starting out, these tools can be invaluable assets in managing successful and cost-effective online advertising campaigns.
Generally, PPC tools fall under the following categories but aren’t limited to:
Our selection offers a variety of powerful PPC tools, each tailored to address one of the mentioned categories above.
So, whether you’re analysing competitor tactics, streamlining tasks, or gathering data for campaign improvement, there’s an ideal solution waiting to be discovered.
Pro Tip: We’ve not included any Google, Bing or Facebook-owned products in this list as these are standard measuring tools that you should already be using.
Category: Ad attribution, optimisation, keyword tracking, reporting.
Ruler tracks every step of your customer journey, leaving no click behind.
It measures all interactions, from initial ad clicks to website visits, revealing the exact channels, campaigns, keywords, and landing pages that convert clicks into qualified leads and revenue.
And, unlike Google Ads and Analytics, Ruler offers a powerful suite of multi-touch attribution models, allowing you to precisely credit revenue to each touchpoint based on your unique campaign goals.
Moreover, Ruler not only tracks clicks but also links ad impressions to conversions and revenue. This is particularly beneficial for brand awareness campaigns focused on building recognition without an immediate impact on clicks.
By analysing impressions, Ruler predicts when returns might diminish, helping you optimise ad spending for the most impact.
Key features:
Pricing for Ruler starts at £199 a month, with plans based on features and number of website visitors. You can save 20% by paying annually and there are special rates for agency partners.
Pro Tip: Want more information on Ruler and the services we offer? Book a demo to see Ruler in action and learn how it can help evidence impact of your ad campaigns.
Category: Campaign and bid management, optimisation, reporting.
Acquisio is an all-in-one marketing cloud platform designed for agencies and enterprise businesses.
It offers a comprehensive suite of tools for managing paid search, social media advertising, display advertising, and marketing analytics.
Acquisio uses a centralised platform to manage all your PPC campaigns across different channels. You can create and manage campaigns, set budgets, track performance, and generate reports. Acquisio also integrates with various marketing automation tools and CRM systems.
Key features:
Acquisio offers custom pricing plans based on campaign budget and feature requirements. Contact their sales team for a quote.
Category: Campaign and bid management, optimisation, reporting.
Adzooma is an all-in-one PPC management platform designed for small and medium-sized businesses. It offers a user-friendly interface and essential tools to manage your PPC campaigns across Google Ads, Microsoft Ads, and Facebook Ads.
Adzooma connects to your existing ad accounts and provides a unified platform to manage your campaigns.
You can create and manage campaigns, set budgets, track performance, and generate reports. Adzooma also offers automated features to optimise your campaigns and improve performance.
Key features:
Adzooma offers three paid plans, starting at £99 per month. They also offer a free trial plan with limited features.
Category: Keyword tracking, reporting
Ahrefs is an all-in-one SEO suite that can also be used for PPC campaigns. It offers tools for keyword research, competitor analysis, backlink analysis, and rank tracking.
While not strictly a PPC tool, the insights from Ahrefs can be valuable for informing your PPC strategies.
Ahrefs crawls the web and gathers data on keywords, websites, and backlinks. It provides insights into search volume, keyword difficulty, and competitor’s PPC strategies.
Key features:
Ahrefs offers four paid plans, starting at $99 per month. They also offer a 7-day trial for $7.
Category: Ad attribution, keyword tracking, reporting.
Databox is a marketing reporting and analytics platform that allows you to connect to various marketing data sources and create custom dashboards and reports.
While not a PPC management tool itself, Databox can be used to integrate data from your PPC campaigns with other marketing data sources to create a holistic view of your marketing performance.
Key features:
Databox offers three paid plans, starting at $72 per month. They also offer a free plan with limited features.
Category: Landing page builder.
Leadpages is a landing page builder that allows you to create high-converting landing pages for your PPC campaigns.
It offers a drag-and-drop interface and pre-built templates to make it easy to create professional-looking landing pages without any coding knowledge.
Key features:
Leadpages offers three pricing plans, starting at $49 per month, to help you build landing pages and capture leads.
Category: Campaign and bid management, optimisation, reporting.
Optmyzr is an AI-powered platform for optimising Google Ads campaigns.
It connects to your Google Ads account and analyses your campaign data, including keywords, bids, budgets, and ad copy. Optmyzr then suggests data-driven recommendations for optimising your campaigns, such as adjusting bids, adding negative keywords, and improving ad copy.
Key features:
Optmyzr provides free and paid plans, starting at $27 per month, to optimise your website for search engines.
Category: Keyword tracking, reporting
SEMrush provides a suite of tools under one roof. It provides a wide range of tools and features to help you with various aspects of your PPC campaigns.
You can use it for keyword research, competitor analysis, ad copy creation, landing page optimization, and performance tracking.
Key features:
SEMrush has a free plan with limited features, along with paid plans starting at $119.95 per month.
Category: Keyword tracking.
SEO Scout is a keyword research tool specifically designed for PPC campaigns.
This keyword tool allows you to enter seed keywords related to your niche or product. It then generates a list of related keywords, along with data on search volume, competition level, and CPC.
You can filter and refine your results based on various criteria, such as keyword length, search intent, and competition level.
Key features:
Scout Suggest has a free plan with limited searches, and paid plans start at $49 per month for increased search volume and features.
Category: Optimisation, reporting.
Tableau is a powerful data visualisation and business intelligence platform that can be used to analyse and visualise your PPC campaign data.
It allows you to import your campaign data and create customised dashboards and reports with interactive visualisations like charts, graphs, and maps.
You can then analyse your data to identify trends, understand campaign performance across different metrics and segments, and gain valuable insights for optimisation.
Key features:
Tableau offers a free trial and paid plans starting at $70 per user per month, with advanced data visualisation and analytics capabilities.
Category: Keyword tracking.
A freemium keyword research tool, Ubersuggest helps you discover relevant keywords for your PPC campaigns.
Ubersuggest allows you to enter a seed keyword related to your niche or product. It then generates a list of related keywords, along with data on search volume, competition level, and CPC. You can filter and refine your results based on various criteria, such as keyword length, search intent, and competition level.
Key features:
Ubersuggest offers a free plan with limited features, and paid plans start at $12 per month.
Category: Landing page builder.
Unbounce can be a valuable asset by creating high-converting landing pages that capture leads from your PPC ads.
It offers a drag-and-drop interface to create professional-looking landing pages with a focus on conversion optimisation. It includes features like A/B testing, pop ups, and sticky bars to help you optimise your landing pages for better conversion rates.
Key features:
Unbounce has a free trial and paid plans starting at $80 per month, designed to help businesses create and publish landing pages.
This diverse set of PPC tools equips you to tackle every aspect of your campaign, from keyword research to bid management and reporting.
But remember, even the most optimised campaigns can’t reveal their true ROI without proper attribution.
To understand which channels and tactics truly drive revenue, consider a marketing attribution tool like Ruler.
It empowers you to see the complete customer journey and optimise your marketing mix for maximum impact.
Ready to unlock the full potential of your PPC efforts? Book a demo with Ruler today and see the difference clear attribution can make.
