When you're in marketing ops, you need to be able to scale marketing without damaging your return on investment.
With attribution, you'll have all the data you need to make smarter decisions.
What, if instead of asking for a report on impressions, clicks and conversions, you asked for a report that highlights exactly what sales were generated by what channels.
Marketing attribution allows you to close the data gap between sales and marketing meaning you can finally see how marketing impacts your sales.
Anonymous people visit your website from different sources and keywords.
Ruler tracks each visitor across multiple sessions, alongside marketing variables such as source, channel, campaign and keywords
Once a visitor converts via form submission, phone call or live chat conversation, Ruler matches the real users details with their previous interactions and marketing touchpoints
The conversion data is sent to your CRM or sales reporting tools alongside marketing data such as channel, source, campaign, keyword and landing page.
Upon conversion, revenue is attributed to the channels, campaigns and keywords that influenced it.
The attributed revenue data can also be fired to your marketing reporting tools such as Google Analytics, Google Ads, Facebook Ads and more.