Measure what Matters
Adding monetary values to conversions in Google Ads provides you with a better understanding of the performance of your advertising campaigns. For this article, we’re going to show you the process we use for assigning values in Google Ads so that you can track where your high-quality leads are coming from and optimize for revenue […]
Ready to learn how to optimise your PPC budget? Here are our 7 tips to get the most for your money!
Law firm PPC isn’t easy. With a competitive market, high costs, we share 6 ways you can optimise your pay-per-click to outperform your competitors.
Paid advertising on Google Ads is a great way to be found by your target audience. Here’s our insight on the GCLID and how to use it to maximise ROAS
Want to learn more about Google’s product, smart bidding? We spoke to Odolena Kostova, Account Manager for Google, to find out how it can revolutionise your PPC campaign management, increase your ROAS and decrease your CPL.
Do you use Facebook click-to-call ads? Tracking the real performance of these can be misleading. How far do impressions and clicks take you? We investigate and share how to measure these ads properly.
Forget tracking clicks and impressions. With PPC conversion tracking you can measure real results and use them to drive your campaigns.
Are you using pay-per-click to generate leads and conversions? It’s not all about volume. We walk you through the steps improve your PPC lead quality.
Offline conversion tracking allows PPC marketers to attribute leads to revenue and prove which campaigns drove offline sales. In this article, we’re going to show you how to align sales and with your PPC activity so that you can optimise your ads based on the value to drive higher quality leads. Now more than ever, […]
Reader’s note: This article was originally published December 13th 2017 and was completely updated on 4th March 2020. With the right PPC tools, you can automate time-consuming tasks, uncover important insights and ultimately make more money for your business. In this article, we list the best PPC tools of 2020 – free and paid – […]
With over one billion users, Facebook has the largest online presence in the world. As such, it’s proven to be a very cost-effective means to market products and services to very select demographics. In other words, targeting the people most likely to be interested in your brand is particularly easy with Facebook ads. Facebook continues […]
While you might manage with spreadsheets for a while, there will come a point where you need something more robust for your PPC reporting. Certainly, spreadsheets can take you quite far with tracking metrics and ROI, and you can even produce some quite professional-looking reports from a decent spreadsheet. Realistically, though, you’ve got an agency […]
Not all business need to drive leads to their websites. When someone’s driving home from work and using Google Assistant to find a place to grab dinner, they’re not going to pull over to make a reservation online. They want to call the business. When someone’s out shopping for the holidays and looking for a […]
The people at LinkedIn have been busy making some huge changes to their platform, not only the introduction of native LinkedIn Lead Generation ads. Fresh from their acquisition by Microsoft, they rolled out a new look and feel. Something received with mixed feelings by their users. One of the loudest criticisms the new interface has […]
I just found myself updating one of our customers about some recent changes to Google Ads Call Extensions when I thought to myself: “Wouldn’t everyone benefit from knowing this?” So, here I am. All up in your inbox preaching about your PPC. Even though these Google Ads call extensions updates took place a few […]
