Measure what Matters
Reader’s note: This article was originally published December 13th 2017 and was completely updated on 20th January 2021. With the right PPC tools, you can automate time-consuming tasks, uncover important insights and ultimately make more money for your business. In this article, we list the best PPC tools of 2021 – free and paid – […]
Looking to better understand how your marketing impacts inbound calls? Read our blog on the best call tracking metrics to watch out for when measuring your inbound marketing.
Want to learn more about call-only ads? We share the detail on this ad type including what it is, how to generate more calls and even tips on setting them up and getting more from your campaigns.
Do you want to improve your PPC reports for clients? Chances are, the data you want to report on compared to the data your client wants will be very different. Here are eight things to consider when creating your client reports to inject life to stale reports.
Are phone calls more profitable than visits to your website? If you’re nodding your head, then make sure you stick around for tips on how to set up and get more value from Google call-only campaigns. Not all businesses need to drive leads to their websites. Did you know that 69% of searchers that are […]
Adding monetary values to conversions in Google Ads provides you with a better understanding of the performance of your advertising campaigns. For this article, we’re going to show you the process we use for assigning values in Google Ads so that you can track where your high-quality leads are coming from and optimize for revenue […]
Ready to learn how to optimise your PPC budget? Here are our 7 tips to get the most for your money!
Law firm PPC isn’t easy. With a competitive market, high costs, we share 6 ways you can optimise your pay-per-click to outperform your competitors.
Paid advertising on Google Ads is a great way to be found by your target audience. Here’s our insight on the GCLID and how to use it to maximise ROAS
Want to learn more about Google’s product, smart bidding? We spoke to Odolena Kostova, Account Manager for Google, to find out how it can revolutionise your PPC campaign management, increase your ROAS and decrease your CPL.
Do you use Facebook click-to-call ads? Tracking the real performance of these can be misleading. How far do impressions and clicks take you? We investigate and share how to measure these ads properly.
Forget tracking clicks and impressions. With PPC conversion tracking you can measure real results and use them to drive your campaigns.
Are you using pay-per-click to generate leads and conversions? It’s not all about volume. We walk you through the steps improve your PPC lead quality.
Offline conversion tracking allows PPC marketers to attribute leads to revenue and prove which campaigns drove offline sales. In this article, we’re going to show you how to align sales and with your PPC activity so that you can optimise your ads based on the value to drive higher quality leads. Now more than ever, […]
With over one billion users, Facebook has the largest online presence in the world. As such, it’s proven to be a very cost-effective means to market products and services to very select demographics. In other words, targeting the people most likely to be interested in your brand is particularly easy with Facebook ads. Facebook continues […]
