Measure what Matters
Reader’s note: This article was originally published January 18th 2018 and was completely updated on 8th November 2019. Are you using Facebook advertising and want to explore the opportunities of click-to-call ads? During my time working agency side, I generated a 154.17% MoM increase in phone call enquiries for a client who supplied and fitted […]
With over one billion users, Facebook has the largest online presence in the world. As such, it’s proven to be a very cost-effective means to market products and services to very select demographics. In other words, targeting the people most likely to be interested in your brand is particularly easy with Facebook ads. Facebook continues […]
While you might manage with spreadsheets for a while, there will come a point where you need something more robust for your PPC reporting. Certainly, spreadsheets can take you quite far with tracking metrics and ROI, and you can even produce some quite professional-looking reports from a decent spreadsheet. Realistically, though, you’ve got an agency […]
Not all business need to drive leads to their websites. When someone’s driving home from work and using Google Assistant to find a place to grab dinner, they’re not going to pull over to make a reservation online. They want to call the business. When someone’s out shopping for the holidays and looking for a […]
Managing PPC campaigns for a single business is time-consuming and potentially costly. But for marketing agencies who manage PPC campaigns for multiple clients, those risks increase exponentially. PPC software minimises those risks in two ways: it automates many of the more time-consuming tasks of managing PPC campaigns, and it provides insights that help agencies maximise […]
The people at LinkedIn have been busy making some huge changes to their platform, not only the introduction of native LinkedIn Lead Generation ads. Fresh from their acquisition by Microsoft, they rolled out a new look and feel. Something received with mixed feelings by their users. One of the loudest criticisms the new interface has […]
I just found myself updating one of our customers about some recent changes to Google Ads Call Extensions when I thought to myself: “Wouldn’t everyone benefit from knowing this?” So, here I am. All up in your inbox preaching about your PPC. Even though these Google Ads call extensions updates took place a few […]
What is it that makes PPC a winner amongst many business owners across the globe? Duncan Parry, Co-founder of Steak Digital once said that “PPC is like a cross between Scrabble and Sudoku”. Your location targeting may be constricted, but your choice of keywords is practically endless. In fact, last year it was reported that 41% […]
It’s not uncommon to find yourself in a dead end in the perpetual pursuit of growth, and there’s no discipline that suffers from this affliction more than paid search. Expectations don’t stop once you’ve saturated all of your possible keyword opportunities, ad types, targeting options and budget spend. You can even become a victim of […]
This article explains the problem with measuring online lead generation, why Google Goals are not enough, how to close the loop to get your lead and sales revenue and how to get the revenue back into Google Ads & Analytics automatically. 5 Minute Read. Do any of the following sound familiar? • You’re driving plenty […]
Pay Per Click (PPC) advertising is becoming increasingly popular with marketers, as it is an excellent way of generating targeted leads; 52% of people who click on a PPC ad will make a call to the advertiser. It also provides a great deal of trackable data about your customer base that can then be used […]
Pay Per Click (PPC) campaigns are an important part of your marketing activity, especially if you generate a lot of your business via telephone leads. It offers quicker results than most other forms of advertising and can bring in a reliable stream of business while you’re concentrating on your other marketing efforts. The success of […]
Pay-Per-Click (PPC) is a vital element in any marketing campaign, as it can inform your entire marketing strategy in a variety of different ways. For a start, it’s a great way of determining your target market, as statistics show that for consumers looking to buy a specific product, paid ads get 65% of all clicks, […]
In order to assess the effectiveness of marketing strategies and justify spend, marketers need metrics. Metrics are essentially sets of numerical data based on different marketing activities, that can then be measured against targets to assess marketing performance. This quantifiable evidence then allows marketers to allocate their budgets according to which areas justify the greatest spend. Metrics […]
The Problem In a lead generation scenario, we don’t know the quality of the lead until it is qualified or processed which can take time depending on your market. PPC campaigns are therefore measured and optimised based on conversions or goals, often the goal or conversion figure doesn’t match the number of leads you have. […]
