See our list of the best PPC tools and get more value from your advertising efforts. Did you know that...

Paid advertising on Google Ads is a great way to be found by your target audience. Here's our insight on the GCLID and how to use it to maximise ROAS

Want to learn more about call-only ads? We share the detail on this ad type including what it is, how to generate more calls and even tips on setting them up and getting more from your campaigns.

Looking for tips for your PPC lead generation strategy? Read our full guide to PPC lead gen and learn how to take your online advertising to the next level.

By integrating these PPC reporting tools, you can be sure that you're optimising your paid advertising for what truly matters: revenue. Read the full list to find out which one you need for 2021.

Google Ads and Analytics don’t track data in the same way, which creates an inconsistency between the results you see...

Forget tracking clicks and impressions. With PPC conversion tracking you can measure real results and use them to drive your campaigns.

Are you using pay-per-click to generate leads and conversions? It's not all about volume. We walk you through the steps improve your PPC lead quality.

Law firm PPC isn't easy. With a competitive market, high costs, we share 6 ways you can optimise your pay-per-click to outperform your competitors.

Looking to better understand how your marketing impacts inbound calls? Read our blog on the best call tracking metrics to watch out for when measuring your inbound marketing.

Do you want to improve your PPC reports for clients? Chances are, the data you want to report on compared to the data your client wants will be very different. Here are eight things to consider when creating your client reports to inject life to stale reports.

Are phone calls more profitable than visits to your website? If you’re nodding your head, then make sure you stick...

Adding monetary values to conversions in Google Ads provides you with a better understanding of the performance of your advertising...

Ready to learn how to optimise your PPC budget? Here are our 7 tips to get the most for your money!

Want to learn more about Google's product, smart bidding? We spoke to Odolena Kostova, Account Manager for Google, to find out how it can revolutionise your PPC campaign management, increase your ROAS and decrease your CPL.