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PPC

Measure what Matters

  • 8 Ways to Improve PPC Lead Quality

    • 9th April 2021
    • By Laura Caveney
    • Posted in: PPC
    ppc lead quality icon

    Are you using pay-per-click to generate leads and conversions? It’s not all about volume. We walk you through the steps improve your PPC lead quality.

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  • PPC Conversion Tracking: A Complete Guide

    • 26th February 2021
    • By Laura Caveney
    • Posted in: PPC
    ppc conversion tracking google ads

    Forget tracking clicks and impressions. With PPC conversion tracking you can measure real results and use them to drive your campaigns.

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  • PPC Marketing for Law Firms: Outperform your Competitors

    • 17th February 2021
    • By Laura Caveney
    • Posted in: PPC

    Law firm PPC isn’t easy. With a competitive market, high costs, we share 6 ways you can optimise your pay-per-click to outperform your competitors.

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  • 35 PPC tools to increase your visibility and revenue in 2021

    • 20th January 2021
    • By Katie Holmes
    • Posted in: PPC
    ppc tools and software - www.ruleranalytics.com

    Reader’s note: This article was originally published December 13th 2017 and was completely updated on 20th January 2021. With the right PPC tools, you can automate time-consuming tasks, uncover important insights and ultimately make more money for your business. In this article, we list the best PPC tools of 2021 – free and paid – […]

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  • Call Tracking Metrics: Top 6 Metrics for Inbound Calls

    • 19th January 2021
    • By Laura Caveney
    • Posted in: PPC
    inbound call tracking metrics

    Looking to better understand how your marketing impacts inbound calls? Read our blog on the best call tracking metrics to watch out for when measuring your inbound marketing.

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  • A Complete Guide to Google’s Call-Only Ads

    • 7th January 2021
    • By Laura Caveney
    • Posted in: PPC
    call-only ads complete guide

    Want to learn more about call-only ads? We share the detail on this ad type including what it is, how to generate more calls and even tips on setting them up and getting more from your campaigns.

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  • 8 Ways to Improve Your PPC Reports for Clients

    • 12th October 2020
    • By Laura Caveney
    • Posted in: PPC
    ppc reports for clients

    Do you want to improve your PPC reports for clients? Chances are, the data you want to report on compared to the data your client wants will be very different. Here are eight things to consider when creating your client reports to inject life to stale reports.

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  • Marketer’s Guide to Google Call-Only Campaigns (+ Tips on How to Optimise your Ads)

    • 9th October 2020
    • By Katie Holmes
    • Posted in: PPC
    google call only campaigns - www.ruleranalytics.com

    Are phone calls more profitable than visits to your website? If you’re nodding your head, then make sure you stick around for tips on how to set up and get more value from Google call-only campaigns. Not all businesses need to drive leads to their websites. Did you know that 69% of searchers that are […]

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  • Assigning Monetary Values to Conversions in Google Ads

    • 30th September 2020
    • By Katie Holmes
    • Posted in: PPC
    Assigning Monetary Values to Conversions in Google Ads - www.ruleranalytics.com

    Adding monetary values to conversions in Google Ads provides you with a better understanding of the performance of your advertising campaigns. For this article, we’re going to show you the process we use for assigning values in Google Ads so that you can track where your high-quality leads are coming from and optimize for revenue […]

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  • How to Optimise your PPC Budget

    • 28th September 2020
    • By Laura Caveney
    • Posted in: PPC
    optimise your ppc budget ruler analytics

    Ready to learn how to optimise your PPC budget? Here are our 7 tips to get the most for your money!

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  • What is GCLID and How Can You Use It?

    • 15th September 2020
    • By Laura Caveney
    • Posted in: Click Attribution, PPC
    GCLID ad reception

    Paid advertising on Google Ads is a great way to be found by your target audience. Here’s our insight on the GCLID and how to use it to maximise ROAS

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  • Google Ads’ Smart Bidding: A Beginner’s Guide

    • 10th September 2020
    • By Laura Caveney
    • Posted in: PPC
    smart bidding google ads guide

    Want to learn more about Google’s product, smart bidding? We spoke to Odolena Kostova, Account Manager for Google, to find out how it can revolutionise your PPC campaign management, increase your ROAS and decrease your CPL.

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  • Everything You Need to Know About Facebook Click-to-Call Ads (+ How to Assign Revenue)

    • By Katie Holmes
    • Posted in: PPC
    facebook click to call ads - www.ruleranalytics.com

    Do you use Facebook click-to-call ads? Tracking the real performance of these can be misleading. How far do impressions and clicks take you? We investigate and share how to measure these ads properly.

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  • Optimise Your Google Ads Campaign With Offline Conversion Tracking

    • 10th July 2020
    • By Katie Holmes
    • Posted in: PPC
    google ads offline conversions - www.ruleranalytics.com

    Offline conversion tracking allows PPC marketers to attribute leads to revenue and prove which campaigns drove offline sales. In this article, we’re going to show you how to align sales and with your PPC activity so that you can optimise your ads based on the value to drive higher quality leads. Now more than ever, […]

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  • Deciphering the different Facebook ad types

    • 29th March 2019
    • By Katie Holmes
    • Posted in: PPC
    https://www.ruleranalytics.com/wp-content/uploads/2019/03/Deciphering-the-different-Facebook-ad-types-www.ruleranalytics.com_.png

    With over one billion users, Facebook has the largest online presence in the world. As such, it’s proven to be a very cost-effective means to market products and services to very select demographics. In other words, targeting the people most likely to be interested in your brand is particularly easy with Facebook ads. Facebook continues […]

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