Looking for tips for your PPC lead generation strategy? Read our full guide to PPC lead gen and learn how to take your online advertising to the next level.
Measure what Matters
Looking for tips for your PPC lead generation strategy? Read our full guide to PPC lead gen and learn how to take your online advertising to the next level.
By integrating these PPC reporting tools, you can be sure that you’re optimising your paid advertising for what truly matters: revenue. Read the full list to find out which one you need for 2021.
Google Ads and Analytics don’t track data in the same way, which creates an inconsistency between the results you see in both platforms. By understanding the common data discrepancies, you can take action to increase the quality of your data and improve the accuracy of your reporting. Being native platforms, you’d expect Google Ads and […]
Forget tracking clicks and impressions. With PPC conversion tracking you can measure real results and use them to drive your campaigns.
Paid advertising on Google Ads is a great way to be found by your target audience. Here’s our insight on the GCLID and how to use it to maximise ROAS
Are you using pay-per-click to generate leads and conversions? It’s not all about volume. We walk you through the steps improve your PPC lead quality.
Law firm PPC isn’t easy. With a competitive market, high costs, we share 6 ways you can optimise your pay-per-click to outperform your competitors.
Reader’s note: This article was originally published December 13th 2017 and was completely updated on 20th January 2021. With the right PPC tools, you can automate time-consuming tasks, uncover important insights and ultimately make more money for your business. In this article, we list the best PPC tools of 2021 – free and paid – […]
Looking to better understand how your marketing impacts inbound calls? Read our blog on the best call tracking metrics to watch out for when measuring your inbound marketing.
Want to learn more about call-only ads? We share the detail on this ad type including what it is, how to generate more calls and even tips on setting them up and getting more from your campaigns.
Do you want to improve your PPC reports for clients? Chances are, the data you want to report on compared to the data your client wants will be very different. Here are eight things to consider when creating your client reports to inject life to stale reports.
Are phone calls more profitable than visits to your website? If you’re nodding your head, then make sure you stick around for tips on how to set up and get more value from Google call-only campaigns. Not all businesses need to drive leads to their websites. Did you know that 69% of searchers that are […]
Adding monetary values to conversions in Google Ads provides you with a better understanding of the performance of your advertising campaigns. For this article, we’re going to show you the process we use for assigning values in Google Ads so that you can track where your high-quality leads are coming from and optimize for revenue […]
Ready to learn how to optimise your PPC budget? Here are our 7 tips to get the most for your money!
Want to learn more about Google’s product, smart bidding? We spoke to Odolena Kostova, Account Manager for Google, to find out how it can revolutionise your PPC campaign management, increase your ROAS and decrease your CPL.
