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What is closed loop marketing attribution ebook - Ruler Analytics
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how to improve your paid strategy

Asking Important Questions About Your Paid Strategy

Your paid strategy can often become a can of worms when knowing where to spend your money and how to...
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Call Tracking Metrics: Top 6 Metrics for Inbound Calls

Looking to better understand how your marketing impacts inbound calls? Read our blog on the best call tracking metrics to watch out for when measuring your inbound marketing.
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How to Optimise your PPC Budget

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What is a PPC Report and How to Build One

Do you want to improve your PPC reports for clients? Chances are, the data you want to report on compared to the data your client wants will be very different. Here are eight things to consider when creating your client reports to inject life to stale reports.
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How to Track and Scale Your PPC Performance in 2023

By scaling PPC performance, you can be sure that your spend on PPC is bringing business growth. Pay per click...
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How to Track Conversions & Leads From Google Ads

Tracking leads from Google Ads is essential to ensure you’re measuring the impact of your paid campaigns.  So your Google...
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PPC Conversion Tracking: A Complete Guide

Forget tracking clicks and impressions. With PPC conversion tracking you can measure real results and use them to drive your campaigns.
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A Complete Guide to Google’s Call-Only Ads

Want to learn more about call-only ads? We share the detail on this ad type including what it is, how to generate more calls and even tips on setting them up and getting more from your campaigns.
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How to Measure the ROI of PPC (Tips From the Experts)

Track your PPC ROI and prove that you’re driving the right type of leads and customers.  It’s no secret, tracking...
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How to Get More PPC Leads and Improve Quality

Are you using pay-per-click to generate leads and conversions? It's not all about volume. We walk you through the steps improve your PPC lead quality.
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What is GCLID Auto-tagging in Google Ads and How Can You Use It?

Paid advertising on Google Ads is a great way to be found by your target audience. Here's our insight on the GCLID and how to use it to maximise ROAS
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PPC Reporting Tools You Need in 2023

By integrating these PPC reporting tools, you can be sure that you're optimising your paid advertising for what truly matters: revenue. Read the full list to find out which one you need for 2021.
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Optimise Your Google Ads Campaign With Offline Conversion Tracking

Use Google Ads offline conversion tracking to connect your PPC campaigns with the leads and sales you convert in the...
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37 PPC Tools to Increase your Visibility and Revenue in 2022

See our list of the best PPC tools and get more value from your advertising efforts. Did you know that...
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Definitive Guide to PPC Lead Generation

Looking for tips for your PPC lead generation strategy? Read our full guide to PPC lead gen and learn how to take your online advertising to the next level.
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Find out how Ruler can help you close the loop between leads and revenue
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