Measure what Matters
The people at LinkedIn have been busy making some huge changes to their platform, not only the introduction of native LinkedIn Lead Generation ads. Fresh from their acquisition by Microsoft, they rolled out a new look and feel. Something received with mixed feelings by their users. One of the loudest criticisms the new interface has […]
I just found myself updating one of our customers about some recent changes to AdWords Call Extensions when I thought to myself: “Wouldn’t everyone benefit from knowing this?” So, here I am. All up in your inbox preaching about your PPC. Even though these AdWords call extensions updates took place a few weeks ago, […]
What is it that makes PPC a winner amongst many business owners across the globe? Duncan Parry, Co-founder of Steak Digital once said that, “PPC is like a cross between Scrabble and Sudoku”. Your location targeting may be constricted, but your choice of keywords is practically endless. In fact, last year it was reported that 41% […]
It’s not uncommon to find yourself in a dead end in the perpetual pursuit of growth, and there’s no discipline that suffers from this affliction more than paid search. Expectations don’t stop once you’ve saturated all of your possible keyword opportunities, ad types, targeting options and budget spend. You can even become a victim of […]
Do any of the following sound familiar? You’re driving plenty of leads but they don’t turn into business? Your boss or client asks you how many real sales you have generated – not how many conversions or goals? You’re getting some leads, but despite optimisation your campaign continues to plateau? Your leads are high value […]
Pay Per Click (PPC) advertising is becoming increasingly popular with marketers, as it is an excellent way of generating targeted leads; 52 percent of people who click on a PPC ad will make a call to the advertiser. It also provides a great deal of trackable data about your customer base that can then be […]
Pay Per Click (PPC) campaigns are an important part of your marketing activity, especially if you generate a lot of your business via telephone leads. It offers quicker results than most other forms of advertising, and can bring in a reliable stream of business while you’re concentrating on your other marketing efforts. The success of […]
Pay-Per-Click (PPC) is a vital element in any marketing campaign, as it can inform your entire marketing strategy in a variety of different ways. For a start, it’s a great way of determining your target market, as statistics show that for consumers looking to buy a specific product, paid ads get 65% of all clicks, […]
In order to assess the effectiveness of marketing strategies and justify spend, marketers need metrics. Metrics are essentially sets of numerical data based on different marketing activities, that can then be measured against targets to assess marketing performance. This quantifiable evidence then allows marketers to allocate their budgets according to which areas justify the greatest spend. Metrics […]
The Problem In a lead generation scenario we don’t know the quality of the lead until it is qualified or processed which can take time depending on your market. PPC campaigns are therefore measured and optimised based on conversions or goals, often the goal or conversion figure doesn’t match the number of leads you have. […]
