• It’s not uncommon to find yourself in a dead end in the perpetual pursuit of growth, and there’s no discipline that suffers from this affliction more than paid search. Expectations don’t stop once you’ve saturated all of your possible keyword opportunities, ad types, targeting options and budget spend. You can even become a victim of […]

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  • Do any of the following sound familiar? You’re driving plenty of leads but they don’t turn into business? Your boss or client asks you how many real sales you have generated – not how many conversions or goals? You’re getting some leads, but despite optimisation your campaign continues to plateau? Your leads are high value […]

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  • Optimising your Google AdWords campaign with call tracking - www.ruleranalytics.com

    Pay Per Click (PPC) advertising is becoming increasingly popular with marketers, as it is an excellent way of generating targeted leads; 52 percent of people who click on a PPC ad will make a call to the advertiser. It also provides a great deal of trackable data about your customer base that can then be […]

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  • 6 call tracking metrics every marketer needs - www.ruleranalytics.com

    Pay Per Click (PPC) campaigns are an important part of your marketing activity, especially if you generate a lot of your business via telephone leads. It offers quicker results than most other forms of advertising, and can bring in a reliable stream of business while you’re concentrating on your other marketing efforts. The success of […]

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  • how to calculate the true roi of your ppc campaign - www.ruleranalytics.com

    Pay-Per-Click (PPC) is a vital element in any marketing campaign, as it can inform your entire marketing strategy in a variety of different ways. For a start, it’s a great way of determining your target market, as statistics show that for consumers looking to buy a specific product, paid ads get 65% of all clicks, […]

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  • how important is click through rate in ppc - www.ruleranalytics.com

    In order to assess the effectiveness of marketing strategies and justify spend, marketers need metrics. Metrics are essentially sets of numerical data based on different marketing activities, that can then be measured against targets to assess marketing performance. This quantifiable evidence then allows marketers to allocate their budgets according to which areas justify the greatest spend. Metrics […]

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  • definitively measuring ROI and optimising your PPC campaign in lead generation using Ruler Analytics - www.ruleranalytics.com

    The Problem In a lead generation scenario we don’t know the quality of the lead until it is qualified or processed which can take time depending on your market. PPC campaigns are therefore measured and optimised based on conversions or goals, often the goal or conversion figure doesn’t match the number of leads you have. […]

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