Attribution App Alternatives and Competitors of 2022

Katie Holmes
30th September 2021

Consider these Attribution App alternatives and invest in attribution software that promises to give a more complete picture of your lead generation performance and return on investment.

When it comes to marketing attribution software, it’s always tempting to settle for the first option you come across. More often than not, however, the first tool you find isn’t necessarily the best fit for your business.

Whether you’re already using Attribution App or thinking about implementing it within your organisation, it’s always a good idea to research and compare a few other alternatives to ensure you’re getting the most out of your reporting.

To help you get started, we’ve compiled a list of the best Attribution App alternatives and put it all together in this handy, easy-to-read guide. 

✏️ Product Note

Ruler Analytics is a visitor level marketing attribution tool for forms, phone calls and live chat, evidencing every step a visitor makes in their journey and matching revenue back to the marketing source.

Download the guide on how Ruler Analytics works

What is Attribution App?

For a quick overview, Attribution App is a multi-touch solution that allows companies to track and analyse their return on ad spend by channel.

Attribution App allows you to view marketing attribution data and return on ad spend within a single dashboard. 

Using advanced attribution algorithms, Attribution App connects your conversions with visits influenced by your ad spend. Such technology allows you to view multi-touch ROI and make more informed decisions about where to spend your budget.

Attribution App alternative that can connect marketing-generated leads with revenue

If you’re looking for a simple yet powerful attribution software solution with a robust set of features, then Ruler Analytics is a great fit for your business.

Put simply, Ruler is a closed-loop multi-channel attribution tool that helps you gain a wealth of insight into your marketing ROI. It aligns revenue from your CRM with your marketing campaigns, allowing you to better track leads and highlight the traffic sources that drive the most revenue.

“Internally, we’ve seen a 400% increase in leads and 100% increase in conversions across all clients since we implemented Ruler,” Suraj Singh, Head of Partnerships at Add People.

How Add People use Ruler to get true visibility on website visitor

Ruler works by identifying your website users and tracks their unique journey over multiple touchpoints, keywords, ads and more.

If, or when, an anonymous visitor converts via form, phone call or live chat, Ruler will match the conversion details to their marketing touchpoints.

Once Ruler has made the connection, the marketing and conversion data is sent to your CRM or wherever you store your opportunity and sales data.

Such insight gives your sales and marketing teams more visibility into the tactics that are driving the most valuable leads and opportunities.

Whenever an opportunity closes into revenue, the sales data is sent back into the Ruler Analytics dashboard.

Ruler automatically assigns revenue to the traffic sources, keywords and ads that influenced the sale, allowing you to measure marketing performance and identify opportunities to improve.

💡 Pro Tip

Want to learn more about Ruler Analytics? This guide explains what Ruler Analytics does and how it can help boost the quality of your reports with marketing attribution data.

Attribution App vs Ruler Analytics: How do they compare?

At first glance, Attribution App and Ruler Analytics offer similar benefits and features. However, a deeper dive unveils some key differences. 

Pricing differences between Attribution App and Ruler Analytics

As it stands, Attribution App doesn’t have a pricing page. So, you’re unable to compare packages and find the option that best fits your current infrastructure. 

You’ll need to leave your contact information to request pricing information and wait for a representative to get in touch with you. Chances are you’ll need to wait sometime before you discover how much it’ll cost to set up multi-touch attribution.

Ruler, on the other hand, offers four monthly pricing plans. It’s estimated on the volume of website traffic and monthly conversions, and you can save 20% by opting for annual billing. 

Available pricing packages at Ruler: 

Ruler is flexible and operates on a rolling monthly basis. So, you can cancel or restart it at any time.

Differences in features between Attribution App and Ruler Analytics

Both Attribution App and Ruler allow you to view individual users and track their entire customer journey over multiple touchpoints. 

You can also use Attribution App and Ruler to look through the lens of different attribution models and assign revenue to any advertising channel that may have contributed to the success of a sale. 

However, there are a few unique things you can only do in Ruler.

First, Ruler offers call tracking functionality. If you’re not already aware of call tracking, it allows businesses to attribute offline leads and inbound calls to the marketing sources that brought them to you.

“Using Ruler allows us to track the online journey and map that along the full journey, including offline touchpoints; emails, phone calls, face to face meetings and web meetings, store/showroom visits, home visits etc,” Chris Price, Founder and Manager at Ark Advance.

How Ark Advance use Ruler to accurately measure how their efforts impact sales

Ruler uses Dynamic Number Insertion (DNI), which automatically assigns a unique phone number to each website visitor.

Calls are directed to your business number, but Ruler can show you which channels, campaigns, keywords are sending traffic to your website and convert visitors into leads. 

💡 Pro Tip

Learn more about Ruler’s call tracking and prove that your marketing efforts are resulting in valuable leads and revenue for your business.

Another feature worth mentioning is the opportunity stage attribution report. Ruler allows you to automatically match your sales opportunities back to their initial lead source. 

Related: How to track sales opportunities and prove your impact on ROI

You can track where your leads are at each stage of the pipeline and identify the marketing channels that drive the most lucrative sales opportunities.

Attribution App vs Ruler Analytics features breakdown

There’s a lot of overlapping functionality between Attribution App and Ruler Analytics, making it harder to compare and choose the best solution for you. To help, we’ve put together a comparison chart that allows you to view and compare the different features side-by-side.

FeaturesAttribution App Ruler Analytics
PricingPrice on request onlySmall/medium businesses from £199/month
Large businesses from £499
Enterprise from £999
Advanced – POA
Available support ✔ Phone
✔ Email
✔ Live support
✔ Training
✔ Phone
✔ Email
✔ Live support
✔ Knowledge base
✔ Training
✔ Tickets
Customer journey tracking YesYes
Revenue attribution NoYes
Call tracking NoYes
Opportunity attribution NoYes
Integrations Integrates with a whole suite of integrations such as Google, Facebook, AdRoll and more.Ruler Analytics has 1000+ integrations with tools like Salesforce, HubSpot, Google Ads and Analytics.
Integration chargeAvailable on requestNo
Suitable for ✔ Small businesses
✔ Medium businesses
✔ Large Enterprises
✔ Freelancers/consultants
✔ Small businesses
✔ Medium businesses
✔ Large Enterprises
✔ Freelancers/consultants

Additional Attribution App alternatives for marketing teams

Attribution App is just one tool to consider when looking at marketing attribution. Ruler Analytics, for one, lets you track your full customer journeys and can automatically attribute revenue back to your marketing campaigns. Let’s take a quick look at other Attribution App alternatives and see what they can offer. 


Adinton is a marketing attribution and optimisation technology platform. It allows marketers to measure and optimise their conversions and costs for each touchpoint and channel. Similar to Ruler Analytics, it tracks individual visitors over multiple touchpoints, keywords, ads and other marketing variables.

Price: From € 300/month

HubSpot Attribution

Unless you’ve been hiding under a rock for the last decade, chances are you’ve come across HubSpot. While HubSpot is better known for its all-in-one CRM, it does allow you to track and assign marketing attribution data across all of your business platforms. However, there’s a catch. In order to take advantage of attribution reporting, you’ll need to activate the enterprise package, which starts at £2624 per month.

Related: A complete guide to HubSpot attribution and a more affordable solution

Price: From £2,624 (Enterprise plan only)


LeadsRx is a cloud-based multi-touch attribution software solution. It’s a reputable attribution solution for both online and offline tracking. LeadsRx enables businesses to understand the mix of channels that drive conversions and revenue.

Price: Available on request

Need help finding a better Attribution App alternative?

Attribution App offers features that allow you to track your leads and customer journeys to understand which marketing tactics result in the most revenue, but at what cost? 

Attribution App isn’t very upfront about its pricing leaving you exposed to hidden expenses. With Ruler, on the other hand, you know exactly what to expect.

While there are other Attribution App alternatives available, Ruler Analytics remains one of the best, for multiple reasons. 

For one, Ruler has call tracking, allowing you to pinpoint the source of incoming calls, such as a specific ad, keyword or marketing campaign. Also, with Ruler’s opportunity tracking report, you can attribute revenue to channels, ads and keywords at each opportunity stage and optimise your marketing for a greater ROI.

Are you interested in learning more about Ruler Analytics? Our team would be more than happy to speak with you. All you need to do is book a demo, and you’ll be one step closer to gaining full visibility of your marketing and sales performance.

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