Ruler Analytics vs Bizible: Analysis and Comparison

Laura Caveney
23rd September 2021

We compare Ruler Analytics to Bizible and assess how these tools stack up against one another. Keep reading to make sure you choose the right one that will help you to optimise your marketing and drive results. 

Marketing attribution is a valuable tool for marketers to integrate into their marketing stack. It can help teams track, evidence and optimise their outputs and get more out of their time and budget. But which tool is best?

We compare Bizible and Ruler Analytics so you can discover: 

Let’s get started. 

What is Bizible 

Bizible is a marketing attribution tool aimed at B2B marketers looking to connect revenue data to their marketing. Bizible now sits as part of the Marketo suite of tools that supports marketers to plan, create and send content and campaigns.

With Bizible as part of this package, marketers can unlock attribution and better understand how marketing drives revenue.

bizible marketo

Bizible works by connecting key apps to your CRM and your website meaning that more data can flow between them. It allows marketers to link closed sales revenue to their marketing-generated leads meaning.

So say hello to accurate attribution and the ability to optimise your marketing.

Related: Affordable alternative to Bizible

Pros of Bizible 

Bizible is a robust solution for marketers looking to get in-depth data and prove marketing is impacting their bottom line. But, it has some key features that are noteworthy. 

Everytouch attribution 

Bizible offers everytouch attribution which is a custom marketing attribution model that allows you to count every single touchpoint. 

This is a great option for marketers looking to better understand the customer journey and how it works. But remember, with this model in play, particularly if you have a long sales cycle, it will be difficult to properly understand channel impact at first glance. 

Related: Complete guide to multi-touch attribution

Machine learning

Bizible has full automation and machine learning which allows it to become a supportive tool that does all the hard work for you. 

It leaves marketers with quick answers to difficult questions. 

Cons of Bizible 


Bizible comes as part of Marketo which means if you’re looking for an attribution tool only, you’re going to be out of luck here. 

You can’t purchase Bizible on its own leaving you resigned to purchase a much larger, and potentially unnecessary package, which results in unnecessary costs. 


Speaking of costs, Marketo (and therefore Bizible) is expensive! Marketo starts at $895 per month but this is dependent on your CRM size and can also come with some hefty onboarding costs. 

What is Ruler Analytics 

Ruler Analytics is a call tracking and marketing attribution tool that supports marketers to link their website and lead data to their closed revenue data. 

Ruler allows you to track details of inbound calls, forms and live chat conversations. We link anonymous website visitors to your inbound leads allowing you to track which channels, campaigns and keywords prompted them to convert.

Plus it can link leads back to previous marketing engagements too. 

It doesn’t stop there. Since Ruler works to close the loop between sales and marketing, marketers can view their revenue data accurately attributed to the influencing channels and campaigns directly in tools like Google Analytics and Facebook Ads Manager. 

Related: How to track revenue and forecast with Ruler Analytics

Pros of Ruler Analytics 

Ok, ok, we might be a little biased, but Ruler Analytics does have some key pros that make it a solid choice for any marketer looking to get started or get detailed in their attribution data. 

Ease of switching attribution models 

Ruler Analytics offers multiple attribution models. You can easily switch between to see how each channel works at driving stages of the customer journey. For example, you might find a PPC ad works great from a first-click POV. But, the same ad might not be so great from last-click. That implies it’s great at starting, not closing, customer journeys. 

Related: The complete guide to attribution and which model to use

Opportunity pipeline 

Do you generate a lot of leads that go through a long sales cycle? If so, understanding how much is in your pipeline and which marketing initiatives are driving each funnel stage might be more helpful to you. 

Ruler’s opportunity pipeline allows you greater visibility over what works to drive users throughout your entire pipeline. This leaves you with significantly better reporting capabilities. 

Simple onboarding 

Ruler is simple to integrate with your existing tools. Our team will do the background work. All you need to do is add a bit of code to your website and link in your current apps.

We have a team of experts on hand to help if you need it, but it’s very easily achieved without! 

And unlike other SaaS products, we don’t charge you anything for implementation. Plus, remember, you’re not tied in with Ruler! We won’t force you to sign a year-long contract (though it will save you money). 

Cost and support

Ruler comes starts at just £199 per month. And with that, you get support with onboarding and throughout your time as a customer.

Our goal is to help you get more out of your marketing and so our goal is to support you through every stage. Once you’re up and running, our customer success team will be on hand to help you from a consultative approach. 

And remember, Ruler tracks every touchpoint as standard. With attribution, you can rest assured knowing that we’re tracking every inbound call, form submission and live chat conversation.

Related: Read how our customers have used Ruler Analytics to grow revenue and decrease costs

Cons of Ruler Analytics 

Specialised in attribution 

If you’re looking for a tool that does it all, then Ruler isn’t for you. Ruler Analytics specialises in marketing attribution. While it can give you details on lead tracking and marketing reporting, it can’t offer automation or content distribution. 

But remember, Ruler can integrate with hundreds of apps. It can pull and push data from a wide range of tools. You’ll be left with increased communication between all of your favourite applications. 

What’s the verdict? 

Well, it really depends on what you’re looking for. If you’re a larger business looking for a tool that can tick off more functions like marketing automation, then Bizible is a sure bet. 

But, if you’re looking for a cost-effective solution that provides you with the data you need, where you need it most, then Ruler is the obvious choice. 

Pricing-wise, there’s a huge disparity between Ruler and Bizible. And for no good reason, in our opinion. Ruler starts at £199 per month for marketing attribution. So, if you’re a small business, you don’t have to be priced out of attributing your sales to marketing. 

Remember, if you want to learn more, you can. Download our guide to why you need Ruler Analytics if you need a refresh. Or, get straight into the data by booking a demo with our team. 

We’ll show you how Ruler works in practice and how we can support you to achieve your business goals. 

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