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Marketing spend

Marketing spend

What is marketing spend?

Marketing spend is the total figure a marketing team spends on activity to raise awareness and generate leads through channels such as content marketing, paid channels, social media, SEO and more. 

How much of your revenue should you spend on marketing? 

Marketing spend as a percentage of revenue fluctuates year on year and by industry, but according to a recent study, generally hovers between 6.5% to 10%.