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How to Integrate HubSpot with Google Sheets

How to Integrate HubSpot with Google Sheets

Google Sheets is a cost-effective and easy way for sales and marketing teams to collect important lead and customer-related data. Our study shows that 25% of marketers use sheets to track leads and customer data.

Integrating HubSpot with Google Sheets lets you keep track of your valuable data in one easy-to-recognise place.

You can input data from your marketing analytics and HubSpot CRM into Google Sheets and track how your marketing efforts influence your most profitable outcomes.

Here’s how to sync data between HubSpot and Google Sheets.

How HubSpot and Google Sheets work together

HubSpot and Google Sheets are great tools to use together.

In sync, they allow you to gain a complete picture of leads for your marketing attribution purposes. 

You're probably wondering why this is necessary? After all, marketers have plenty of tools like Google Analytics that can attribute conversions and clicks using various attribution models. 

The issue with Google Analytics is that it doesn't focus on lead value. Just because Google Analytics says a campaign is delivering a ton of leads doesn't mean they're converting in deals. 

By integrating your marketing and lead data, however, you can gather an extensive collection of insights surrounding your consumers, their touchpoints and conversion rates.

More importantly, you can gain a better understanding of how well your marketing is working to drive profitable outcomes. 

But what tool do you need to sync all this data together?

Sync HubSpot and Google Sheets with Ruler Analytics

With Ruler Analytics, you can connect the missing link between marketing and sales data within Google Sheets.

Ruler is a marketing attribution tool that allows you to integrate all your key tools and applications.

It tracks each anonymous visitor individually, and records how that user found your site and any subsequent visits. 

Related: How to track full customer journeys with Ruler

Once an anonymous user converts into a lead, Ruler will create a customer journey, including every action and touchpoint that led to the conversion.  

Ruler gathers and distributes the conversion and marketing attribution data, sending the information to your HubSpot CRM.

With HubSpot enriched with Ruler's attribution data, marketers can export leads and opportunities to Google Sheets and track exactly which marketing efforts have resulted in revenue.

Related: How Ruler attributes revenue to your marketing

Integrate Ruler with HubSpot to increase revenue

Once you know what marketing efforts bring you the best bang for your buck, you can make better choices on where to spend your time and budget. 

Still not sure if Ruler is right for you? Book a free demo with us to explore what it is we have to offer. 

If you have any questions about how Ruler Analytics works, get in touch with us via our live chat tool.

Related articles:

HubSpot Attribution: A complete guide
Ruler Analytics vs HubSpot: Comparison and analysis
11 HubSpot alternatives you need to try
How to track marketing leads in HubSpot