Creating Zoho CRM campaigns is an effective way to manage the performance of your business and track the impact of your marketing.
The first detail here is not to get mixed up with Zoho Campaigns - the email marketing app - and Zoho CRM Campaigns.
The CRM campaigns tool allows you to execute and track any wider spread marketing campaigns, including email campaigns.
Creating campaigns in Zoho is easy when you know how to do it. Just follow the steps below to get started.
Using Ruler Analytics is the easiest way to track the impact of your marketing campaigns. Ruler works to fully integrate your marketing campaigns with the apps you use, streamlining entire marketing attribution processes.
This involves tracking each of your visitors individually, over multiple sessions.
Related: How to view your customer journeys with Ruler
Ruler outlines session times and page views, determining the keywords that led them there, and even identifying the landing page they ended up on.
Marketing source variables are sent straight to your Zoho campaigns, including your visitors’ first and last click touchpoints.
This means you can easily track the impact of each marketing opportunity, and the resulting revenue each campaign has led to.
Related: How Ruler attributes revenue to your marketing
You then get to focus on the streams generating the most revenue - our software manages the details directly via Zoho, so you can get stuck in with the results.
To make the entire Zoho CRM campaigns process a breeze, use Ruler Analytics.
Get in touch with us via our handy live chat tool in the corner to find out more about how we can help your business track marketing campaigns. We’ll get back to you as soon as we can.
To figure out exactly how Ruler works, you can also book a demo. This is the best way to see how our marketing attribution tools can work for you.
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