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Bottom of the funnel

Bottom of the funnel

What is the bottom of the funnel?

Bottom of the funnel, or the decision or purchase stage, is the final stage of the buyer’s journey and is where the buyer is about to make a purchase decision. Given it’s the final stage, users are looking for reasons to choose your product over your competitors. 

In this stage, your marketing needs to have a strong CTA and hit hard from a sales perspective to help convince the buyer.