How to integrate Microsoft Dynamics 365 with Google Ads

Microsoft Dynamics 365 is an integral CRM tool used by businesses everywhere. To make the most of its features, it’s vital that you link it up with your other marketing apps. This enables the free flow of data between each app, so your customer info is fed into the right platforms.

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Integrating Microsoft Dynamics 365 with Google Ads enables you access to even more detailed insights on which ads are driving sales. This means you’re able to measure the ROI of your campaigns accurately, and plan further marketing strategies based on past performance.

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Here’s our guide on how to integrate Microsoft Dynamics 365 with Google Ads.

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Integrate Microsoft Dynamics 365 with Google Ads

The easiest way to optimise the flow of data between Microsoft Dynamics and Google Ads is to use Ruler Analytics.

Ruler is a marketing attribution tool that helps businesses sync their marketing campaign data between apps - like Dynamics 365 and Google Ads. It’s intuitive to use, and rich in its ability to collect and combine detailed data in a cohesive way. Ruler is enhancing the way marketing teams work. Here’s how it all works:

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1. Ruler tracks each anonymous visitor that interacts with your website, communication tools, and Google Ads. 
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2. Whenever an anonymous visitor makes a conversion, Ruler matches their marketing touchpoints with their contact details and syncs this data through to Microsoft Dynamics.

3. Whenever a lead converts into a customer in Microsoft Dynamics, the revenue data is passed to Ruler. With Ruler, you’ll be able to see detailed insights into where your revenue is coming from. Ruler helps marketers identify which keywords, ads and campaigns are generating the most sales and which ads are providing the best ROI.

4. This data is then sent straight to Google Ads. Once revenue data is filtered into your Google Ads account, you can then analyse how your campaigns are doing. This is an invaluable way to access specific data on your leads, following their customer journey through each marketing touchpoint made.

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Automate integrations between Microsoft Dynamics and Google Ads

Here are just a few of the ways Ruler can help by optimising the flow of marketing data:

• Build relationships with customers by nurturing their experience throughout
• Sync detailed data into your CRM apps, such as Microsoft Dynamics 365
• Reveal entire customer journeys with continuous touchpoint monitoring and collation of data
• Identify how your campaigns are driving purchasing decisions
• Drive revenue with data-led decisions based on our marketing attribution processes

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Try your free Ruler Analytics demo today

If you think you could benefit from Ruler’s enlightening marketing attribution system, try a demo with us today. You can also ask any questions you may have about how it all works by clicking the chat button in the corner of your screen. We’ll respond to you as soon as possible!

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