Intercom lets you seamlessly connect with your leads and customers in real-time, directly on your website.
What was once a tool to support customer queries, Intercom has since become an integral part of the lead generation process.
Our data backs it up. 33% of marketers use live chat as a lead generation tool, but more than half struggle to track the quality of their leads.
By integrating Intercom with HubSpot, marketers can see where the most valuable conversions are coming from and gain data-driven insights to reduce marketing costs, boost lead quality and drive more revenue.
Here’s our guide to integrating Intercom and HubSpot.
HubSpot has a built-in integration that allows you to automatically send your leads and conversations from Intercom to its ecosystem.
First, let's look at the steps you need to follow to automatically send contacts from Intercom to HubSpot.
You can also manually send a contact from Intercom to HubSpot using one click. Here's how:
While handy to have, HubSpot's built-in integration with Intercom can only take you so far.
One major flaw is that the integration between both tools is extremely basic.
If you send a contact from Intercom to HubSpot, the lead source often appears as "Offline". This doesn't tell you anything about where the lead first originated or the marketing touchpoints they used along their journey.
If you’re looking to automate the whole process and demonstrate marketing’s impact on intercom leads, try Ruler Analytics.
Ruler's a powerful marketing attribution tool that automates the flow of your marketing data into and between your apps.
Ruler captures your data on a visitor level so that the system can match any leads, conversations or sales back to the marketing touchpoints generated by them across multiple channels, ads and keywords.
Related: How to track full customer journeys with Ruler
When an anonymous visitor converts into a lead via Intercom, Ruler matches their conversion details to their marketing touchpoints.
The marketing attribution data and conversion details are sent to HubSpot.
Within HubSpot, you can determine the effectiveness of your marketing at each stage of the pipeline.
For example, you may have a campaign that's consistently converting leads, but when you take a closer look at HubSpot, you may discover that these leads rarely make it past the opportunity stage.
When a lead closes into revenue, the value from the sale will get sent back to the Ruler dashboard. This allows you to measure the impact of your marketing sources, campaigns, keywords and ads based on revenue-led metrics.
Related: How Ruler attributes revenue back to your marketing
If you’d like to know more about how Ruler Analytics can work for you, we’re always here to help.
Book a demo with us now and see first-hand what Ruler could do for you.
Or, if you have any questions, our knowledgeable team will respond via the online chat tool at the bottom right-hand corner of the page.
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