Connect Marketing Activity to CRM

Ruler can help you prove your campaign success, and you can use that success to convince new clients of your skills.
Track offline conversions without the headache
Do you struggle to track your offline conversions? While you can track lead generation, you can't get visibility of how your offline leads progress.

With Ruler, you can track each and every touchpoint for every single lead.
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Track every conversion, online or offline

If you drive a lot of phone calls, emails, store visits or more via your sales team, then you know how hard it is to track them.

Forget asking the customer, get real data and avoid...

  • ⬤ No proof of what's really working
  • ⬤ No credit for your marketing efforts
  • ⬤ Wasted spend on your marketing efforts

Traditional reporting can't give you the data you need

Ok, ok, you can track volume of calls via certain tools. But you can't track the quality of that lead.

Offline conversion tracking will help you...

  • ⬤ Stop reporting on your marketing's potential
  • ⬤ Get visibility of your lead quality
  • ⬤ Make data-driven decisions based on what's driving revenue

Your sales and marketing teams are in a tug of war

Traditional sales and marketing are working in silo meaning sales are claiming the credit, while marketing miss out on valuable data over lead quality.

This results in…

  • ⬤ Wasted marketing spend on poor leads
  • ⬤ No proof of what's really working
  • ⬤ No credit for your marketing efforts
How can Ruler help you get full visibility of the quality of your leads?
Ruler solves the disconnect between sales and marketing by seamlessly connecting the leads generated by your marketing activity to your sales reporting, and pushes valuable revenue data to the marketing reporting tools you use the most.
Start closing the loop in just a few steps

Step 1

Discuss your sales and marketing landscape

Our attribution consultants will work with you to get under the hood and understand your lead generation process, your customer’s buying cycle and existing sales and marketing tech stack.

How long will that take?

We’ll just need 10 minutes or your time answering just a few short questions it’ll help make sure we’re quickly find a solution to your data debt.

Step 2

Add code to your website, pass data to and from your existing tools

A simple piece of code is added to your site, allowing Ruler to track each anonymous visitor to the website over multiple sessions, traffic source and keywords.

We’ll also integrate with your existing solutions such as live chat, CRM or analytics tools to enrich data throughout the buying cycle.

Is this complicated to setup?

Our code is simple to input and integration options take just a few clicks, you’ll be set up in no time!

Step 3

Start optimising on value, not vanity

Upon conversion, revenue is taken from your CRM and attributed to the channels, campaigns and keywords that influenced it, and can be fired to the marketing apps you choose.

This allows you to identify what activity is working best and optimise to reduce costs and increase ROI.

What if I don’t have a CRM

You’re not alone! There are multiple ways we can match sales data to your lead information, our consultants will work with you to find the best solution.

Join 1000s of other marketers who just can’t get enough of Ruler Analytics
Marketing professionals from organisations across the world in a wide range of industries are reaping the rewards that Ruler’s marketing attribution solution can provide.
Victoria Foster - Hitsearch
“With the help of Ruler we were able to start tracking the source of calls, and saw that channels such as paid were responsible for 91% of all calls”
Victoria Foster
Dylan Walsh - Circleloop
“Optimisation of campaigns and landing pages since introducing Ruler has seen a 155% year on year increase in conversion rates, with 54% increase in conversions attributed to Google Paid activity.”
Dylan Walsh
What's true data visibility worth to you and your business?
With marketing budgets under constant scrutiny you need to be able to prove that what you’re doing is making a difference to your organisation’s revenue while keeping costs low.

Ruler can give you the data visibility you need. So, what are you waiting for?
Start making data driven decisions
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