MIcrosoft (Bing) Ads

Track offline sales and attribute revenue from Microsoft Ads with Ruler
Overview of integration

Microsoft Ads is a great advertising option to get your product or service in front of a targeted audience. Often hailed as a cheaper alternative to Google Ads, Microsoft Ads is a must for anyone hoping to boost traffic and conversions through paid advertising.

Key Benefits
  • Automatically attribute closed revenue back to the correct campaigns, ads and even keywords direct in Microsoft Ads
  • Track every sale, even those that occur offline and attribute them back
  • Use multiple attribution models to better understand how paid advertising with Microsoft impacts the customer journey
  • Accurately measure your digital marketing ROI 
  • Optimise your marketing based on which campaigns, ads and keywords drive the most revenue, not leads
How Ruler integrates with
MIcrosoft (Bing) Ads

Get a true ROAS

How many times do you set an ad live, and wonder about the impact of offline sales? If your website visitors can convert offline, then you need offline conversion tracking that will allow you to monitor the true impact of your ads.

Identify opportunities for growth

With clear and accurate ROI and ROAS, you'll be able to easily identify which campaigns, ads and even keywords, are bringing the most sales in. From there, you can make easy data-driven decisions to maximise your growth

View full impact of paid ads

Even if you're in eCommerce, a user won't click your ad and convert right away. And with a short attribution window, you need users to convert quickly to be able to credit it accurately. But, with Ruler, you can credit the influencing channels whether it takes a user a week, or a year to convert.

Resources