Microsoft Ads is a great advertising option to get your product or service in front of a targeted audience. Often hailed as a cheaper alternative to Google Ads, Microsoft Ads is a must for anyone hoping to boost traffic and conversions through paid advertising.
Get a true ROAS
How many times do you set an ad live, and wonder about the impact of offline sales? If your website visitors can convert offline, then you need offline conversion tracking that will allow you to monitor the true impact of your ads.
Identify opportunities for growth
With clear and accurate ROI and ROAS, you'll be able to easily identify which campaigns, ads and even keywords, are bringing the most sales in. From there, you can make easy data-driven decisions to maximise your growth
View full impact of paid ads
Even if you're in eCommerce, a user won't click your ad and convert right away. And with a short attribution window, you need users to convert quickly to be able to credit it accurately. But, with Ruler, you can credit the influencing channels whether it takes a user a week, or a year to convert.