Enhance your contact’s information in Capsule CRM with Ruler Analytics’ seamless integration. You will have access at your fingertips about your contact’s engagement preferences. All lead generation activity is recorded, such as website interaction, First/Last Click marketing source, keywords, GLCID and number of visits.
Improve the decision making journey of your sales team by offering them a more in-depth profile of their leads. To help your sales specialists in their pipeline, Ruler Analytics offers key information about their leads such as recorded phone calls, website visits and link clicks.
Ruler also retrieves data from Capsule about the won deals, the milestones and any logs stored in the CRM and send it back to the marketing platforms. As such, you will have end-to-end customer acquisition visibility, from the initial engagement to the won deal.
This allows you to clearly measure and report on the return on investment for your marketing campaigns. Ruler Analytics provides the revenue generated through each marketing platform, removing and speculation and guesswork in your digital marketing strategy.